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  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details
Keywords: by Tsedal Neeley
  • June 2016
  • Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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  • Web

Privacy Policy & Legal Info | HBS Online

browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels. Location Information of a... View Details
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
  • 15 Jan 2014
  • Research & Ideas

Managing the Family Business: It Takes a Village

awful ones. To illustrate my profile of a great family business system leader, I'll use one of my favorite examples: Nelson Sirotsky, chairman of Grupo RBS, his family's world-class media company based in Porto Alegre in the south of... View Details
  • Web

4 Tips for MBA Students with Families - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details
Keywords: by Manda Salls
  • Web

Relocating to Boston with Your Partner - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • Web

The Africa Business Conference at HBS: Reimagining the Road Ahead - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • 01 Oct 2002
  • News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details
  • Web

Frequently Asked Questions - Creating Emerging Markets

other videos? Yes, this has been done commonly, by us, and by others. For example, you might find videos on popular media sites about more contemporary issues related to a particular organization or company, which you can use along with a... View Details
  • Web

My HBS Student Loan Story: Gorick Ng (MBA 2018) - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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  • 24 Aug 2020
  • Research & Ideas

How Much Will Remote Work Continue After the Pandemic?

Author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading The New Rules for Remote Work: Pandemic Edition How Companies Benefit When Employees Work... View Details
Keywords: by Kristen Senz
  • 27 Oct 2020
  • Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details
Keywords: by Danielle Kost
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

personal level, for instance, by asking how everyone is holding up. “It can be harder to pay attention to a long meeting online versus face-to-face.” Afterward, managers should articulate key outcomes of the meeting using other media like... View Details
Keywords: by Dina Gerdeman
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

going to influence the kind of data you can collect.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Just_Super ] Related Reading Robots in the Boardroom Do We... View Details
Keywords: by Kristen Senz
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 22 Feb 2022
  • News

Breaking News

Illustration by Dana Smith Illustration by Dana Smith Throughout your work at HBS and HKS, you’ve studied the changing media landscape from several angles. What are some of the major challenges to sustainability that local newspapers... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information