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Show Results For
- All HBS Web
(3,171)
- News (1,003)
- Research (1,916)
- Events (15)
- Multimedia (20)
- Faculty Publications (874)
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
will be engaged in every item of behavior that takes place at work. Likewise, all the other people engaged with the focal organization—its customers, its shareholders and creditors, its suppliers, its... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 23 Jan 2023
- Research & Ideas
After High-Profile Failures, Can Investors Still Trust Credit Ratings?
Credit ratings play an essential role in global finance by assessing whether borrowers can meet their debt obligations. Agency analysts study data from financial statements to make initial assessments about bond issuers, which include... View Details
Keywords: by Ben Rand
- 06 Sep 2016
- First Look
September 6, 2016
September 2016 Harvard Business Review How to Tackle Your Toughest Decisions By: Badaracco, Joseph L. Abstract—The toughest calls managers have to make come in situations when they have worked hard to gather... View Details
Keywords: Carmen Nobel
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral... View Details
Keywords: Martha Lagace
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
the proper role of judgment in decision-making? What do you think? Original Article In the last several years, a veritable tsunami of advice on how to make decisions has hit the Internet View Details
Keywords: by James Heskett
- 25 Sep 2007
- First Look
First Look: September 25, 2007
in the retail industry, some shareholders claimed that the price was "grossly inadequate," making the decision whether to approve the transaction a difficult one for shareholders generally.... View Details
Keywords: Martha Lagace
- Web
1.5 Attendance - MBA
travel-related absences : Instances of scheduling travel arrangements that conflict with a student’s class schedule should be rare and avoided whenever possible. Students should not make vacation or other... View Details
- 13 Jul 2023
- News
The Network Effect
Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) When Dina Model and Karan Mathur (both MBA 2015) met through mutual friends during their first year at HBS, neither was envisioning a... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
scaling up its capabilities to make decisions and solve problems in other areas of the business, such as marketing, store sales, and the supply... View Details
- Web
Entrepreneurial Management - Faculty & Research
understand the financing of entrepreneurial ventures by studying the antecedents and consequences of entrepreneurial funding decisions both domestically and internationally.... View Details
- 27 Mar 2012
- First Look
First Look: March 27
joint evaluation, making joint evaluation the money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the... View Details
Keywords: Carmen Nobel
- 09 Apr 2018
- Sharpening Your Skills
The Dark Side of Performance Bonuses
iPhoto Companies continually test ways to incent employees to perform more effectively, often turning to worker-motivation tools such as bonuses, “up or out” employee ranking tournaments, and employee of the month rewards. View Details
Keywords: by Sean Silverthorne
- 02 Mar 2009
- Research & Ideas
When Goal Setting Goes Bad
It's the rare manager who doesn't partake in quarterly or annual goal-setting exercises. And woe to those who don't make their goals SMART (Specific, Measurable, Attainable, Realistic, Timely). But do these... View Details
Keywords: by Sean Silverthorne
Ray A. Goldberg
A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.
... View Details
- 01 Dec 2023
- News
The Imposter Among Us
solution to compete against AT&T, one of my staff laughingly said we should just “fake it until we make it,” meaning that if we chose to behave as if we could do this unbudgeted and impossible task, we... View Details
- 11 Mar 2009
- HBS Case
The Energy Politics of Russia vs. Ukraine
in the AMP program, says participants were surprised at the facts behind the Ukraine confrontation and responded to the case's rich array of issues. His colleague, HBS professor Forest Reinhardt, reports that the case challenged MBA... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the... View Details
Keywords: Martha Lagace
- 22 Dec 2008
- Research & Ideas
10 Reasons to Design a Better Corporate Culture
behaviors that other employees embrace. Others accomplish the same objective more positively. At Baptist Health Care, for example, managers constantly reinforce the culture by recognizing those whose actions exemplify its values, its... View Details
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.