Publications

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June 2015 (Revised May 2017)
Case

LOYAL3: Own What You Love™

By: Luis M. Viceira and Allison M. Ciechanover

This case features San Francisco–based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first,... View Details

Keywords: Capital Markets; Stocks; Strategic Planning

Web

Podcast - Business & Environment

Decarbonizing Fashion 04 MAY 2022 | Climate Rising In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental... View Details

Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details

Person Page

Reviews for Beauty Imagined

By: Geoffrey G. Jones

“This illuminating account of the history of the beauty business, as well as its current challenges in the face of globalization, offers unique insights on the drivers of success and failure in an industry in which branding and marketing are at the heart of... View Details

Web

Harvard Business School Online Courses & Learning Platforms

to create a viable, scalable business with minimal data, limited resources, and tight budgets. 4 weeks, 4-5 hrs/week Enroll by January 23 $1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated View Details

27 Feb 2007
First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the... View Details

Keywords: Martha Lagace

Web

Named Fellowship Funds - Alumni

Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

each person introduce themselves by their name, job title, mission, and their immediate tasks (e.g, “I’m Sarah, I’m a creative, I’m creating a brand for Client X, I’m in this meeting to present findings and receive feedback”). Emergency... View Details

Keywords: by Boris Groysberg and Robin Abrahams

March 2008 (Revised October 2009)
Case

Crossing Borders: MTC's Journey through Africa

By: Tarun Khanna and Ayesha Khan

This is the story of MTC, a Kuwaiti telecom company that has grown from a sleepy, state monopoly to become one of the fastest growing telecom companies in the world, with the largest regional footprint across the Middle East and Africa. The CEO of the company, Dr. Saad... View Details

Keywords: Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Telecommunications Industry; Africa; Kuwait

September 2006 (Revised December 2007)
Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell

In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details

Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

announce a change to the brand name or logo. Everyone’s a marketing expert, and making such a bold move will just give your skeptics and opponents a chance to undermine your authority before you’ve left the starting gate. Don’t hire... View Details

Keywords: by John Quelch

June 2021 (Revised October 2021)
Supplement

CFM International (B): LEAPing Into the Future

By: Ranjay Gulati, Yves Doz and Kerry Herman

By 2017, after a long and highly successful run, the joint venture CFM’s and its parent firms’ leadership faces new challenges and must once again reconsider their commitment to the JV. CFM’s engines have come to dominate the narrow body aircraft market, but technology... View Details

Keywords: Joint Ventures; Partners and Partnerships; Competitive Strategy; Decision Making; Technological Innovation; Business and Stakeholder Relations; Manufacturing Industry

February 2001 (Revised October 2002)
Background Note

Entrepreneurial History: A Conceptual Overview

By: Nancy F. Koehn

Analyzes HBS cases on five entrepreneurs and the companies they built: Josiah Wedgwood, Henry Heinz, Marshall Field, Howard Schultz of Starbucks, and Michael Dell. These five cases and their accompanying teaching notes comprise a course module on entrepreneurial... View Details

Keywords: Transition; Demand and Consumers; Competition; Business History; Entrepreneurship; Customer Focus and Relationships; Business Strategy; Society

October 2011 (Revised March 2015)
Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai

As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details

Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China