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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and...
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- January 2008
- Case
Procter & Gamble Brazil (A): 2 1/2 Turnarounds
By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of...
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Keywords:
Innovation and Management;
Growth and Development Strategy;
Brands and Branding;
Demand and Consumers;
Product Development;
Organizational Change and Adaptation;
Expansion;
Consumer Products Industry;
Caracas
Kanter, Rosabeth Moss, and Matthew Bird. "Procter & Gamble Brazil (A): 2 1/2 Turnarounds." Harvard Business School Case 308-081, January 2008.
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to...
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Keywords:
Julia Hanna
- Web
Podcast - HBS Online
entrepreneurship, and ethics. Linda Hill on Leading Change and the Paradoxes of Management 22 JAN 2024 | The Parlor Room Great leadership requires being both a value creator and a game changer. In this episode of The Parlor Room , host...
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- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094].
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- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
board papers, policy papers, management strategy reports, business proposals, a commission of inquiry report, minutes of meeting, corporate letters, audit reports, opinion editorials and blog articles. The author also taught a course on...
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- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page...
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- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the...
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- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by...
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Keywords:
Deborah Blagg
- 26 Apr 2011
- News
BioMine Strikes Gold
marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada...
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- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S...
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Keywords:
Advertising Campaigns;
Cost Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Media;
Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from...
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- Profile
Irina Gerry
With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely...
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- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
addresses this shortfall as part of a larger research agenda investigating how companies manage to succeed in this particular arena. Verganti coauthored the article with Claudio Dell'Era, his colleague at Italy's Politecnico di Milano....
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- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading...
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Keywords:
Technology
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details
- Fast Answer
Turnarounds and Transformation
Resources for identifying companies in distress and analyzing their situations Examples & articles identified using Baker resources on specific turnarounds Restauraunt Brands International 2Q23 Take... Upside Top to Bottom; Multi-Year...
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- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
ambidextrous mind," Amira says. "I'm equally comfortable with the details of ground-level execution as I am with the big picture, 30,000-foot, pie-in-the-sky vision." In 2010, her personal and professional lives took a dramatic turn when her husband was...
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- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom discussion of first-year Marketing...
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