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Show Results For
-
All HBS Web
(2,252)
- People (4)
- News (434)
- Research (1,495)
- Events (8)
- Multimedia (15)
- Faculty Publications (1,043)
- May 2017
- Article
The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence
By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale...
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Keywords:
Digital;
Britannica;
Diseconomies;
Encyclopedias;
Applications and Software;
Books;
Competition;
Publishing Industry
Greenstein, Shane. "The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence." Strategic Management Journal 38, no. 5 (May 2017): 995–1017.
- April 2004
- Background Note
Emergence of "Silicon Wadi", The
By: Paul A. Gompers and Sara Bergson
Provides background information on the high-tech industry in Israel.
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Gompers, Paul A., and Sara Bergson. Emergence of "Silicon Wadi", The. Harvard Business School Background Note 204-156, April 2004.
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
envisioned had not materialized. In a last-ditch effort to jumpstart the stalled exchange, the team built some software that created email templates and provided easy access to sales-contact data to personalize them quickly, making the...
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- 8 AM – 8 PM MDT, 18 May 2018
- HBS Alumni Events
HBS Hacks: Solving For The Future of Work in San Francisco
Collaborate with fellow HBS alumni to create the actionable solutions to one of societys most vexing challenges.
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- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
programs? What management practices work best? Catching Affiliate Fraud Edelman and Brandi, admitted computer geeks, developed software that allowed them to observe management structures within companies using affiliate branding. Edelman,...
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- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to...
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Keywords:
Applications and Software;
Advertising;
Mobile and Wireless Technology;
Innovation and Invention
Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
superfluous. If fraud is impossible, then why should we waste our time looking? Q: How could someone commit fraud in that scenario? A: First, suppose there was tracking software on a user's computer. Many consumers have had this problem....
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- 01 Oct 1999
- News
Entrepreneur Daniel S. Bricklin: A Class Act
Given the demands of his HBS studies, he wisely teamed up with former MIT classmate Bob Frankston, who did much of the programming work on the project. Together, they founded Software Arts, Inc., early in 1979. "Those were the days of the...
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Keywords:
Peter K. Jacobs
- June 19, 2023
- Article
Should You Start a Generative AI Company?
Many entrepreneurs are considering starting companies that leverage the latest generative AI technology, but they must ask themselves whether they have what it takes to compete on increasingly commoditized foundational models, or whether they should instead...
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De Freitas, Julian. "Should You Start a Generative AI Company?" Harvard Business Review (website) (June 19, 2023).
- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people...
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Keywords:
Data Analytics;
People Analytics;
Talent Management;
Human Resources;
Networks;
Relationships;
Analysis;
Employee Relationship Management;
Core Relationships;
Applications and Software;
Communication;
Technology Industry;
Singapore
Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
- July 2016 (Revised November 2018)
- Case
Code.org
By: John J-H Kim, Lauren Barley and Allison M. Ciechanover
The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch...
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Keywords:
Nonprofit Organizations;
Information Technology;
Information Infrastructure;
Applications and Software;
Education;
Education Industry;
United States
Kim, John J-H, Lauren Barley, and Allison M. Ciechanover. "Code.org." Harvard Business School Case 317-008, July 2016. (Revised November 2018.)
- June 2004 (Revised November 2004)
- Case
Microsoft in 2004
By: Michael G. Rukstad, David B. Yoffie, Brian DeLacey and Deborah Freier
Surveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.
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Keywords:
Competitive Advantage;
Applications and Software;
Expansion;
Growth and Development Strategy;
Information Technology Industry;
Washington (state, US)
Rukstad, Michael G., David B. Yoffie, Brian DeLacey, and Deborah Freier. "Microsoft in 2004." Harvard Business School Case 704-508, June 2004. (Revised November 2004.)
- 01 Sep 2016
- News
Research Brief: Cultivating Creativity through Competition
given to their competitors. Using analytical software that evaluates visual similarities between designs, Gross compared each submission with prior entries by the same designer, and related the similarity to the number and quality of...
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Keywords:
Erin Peterson
- Fast Answer
Sustainability in Construction Industry
aspects of sustainability in construction industry such as future HR management, construction software & technologies, building materials, city design, next generation of supply chain operations, etc. Business Source Complete Taylor...
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- July 2019
- Article
Challenges and Opportunities in Software-Driven Medical Devices
By: William J. Gordon and Ariel Dora Stern
The safety and security of medical devices driven by software, the software-development processes, and the need for data collection and privacy, all offer challenges and opportunities for device regulation and clinical care.
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Keywords:
Medical Devices;
Healthcare;
Health Care;
Health Care and Treatment;
Applications and Software;
Governing Rules, Regulations, and Reforms;
Medical Devices and Supplies Industry
Gordon, William J., and Ariel Dora Stern. "Challenges and Opportunities in Software-Driven Medical Devices." Nature Biomedical Engineering 3, no. 7 (July 2019): 493–497.
Arjun Chopra
Arjun holds multiple technology patents that have been cited as prior art by firms like Apple, AT&T and iRobot. He has also held several technology development and management positions in consumer and enterprise software companies...
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- 07 Dec 2015
- News
Connecting with Indigenous Traditions
and agriculture production on the West Coast and in the Far East, and later consulting for several East Coast software companies, Sprinkles made his first pilgrimage to Mexico in 1999 on a four-day journey without food or water....
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- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers...
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Keywords:
by James Heskett
- 24 Mar 2016
- Blog Post
Learning to Code at Business School
consultant at Boston Consulting Group. Why did you want to take CS50? Samuel: I wanted to learn the language of computer science, so I actually knew what software engineers were talking about. Sloan: I took CS50 because I've always had...
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- 19 Oct 2023
- Blog Post
New Venture Competition 2023: Business and Environment Ventures
Using a novel bacteria, Coryntech is developing low-cost, high-purity enzymes to help unlock the $4 trillion bio-economy revolution. Greentopia - Aishwaya Amuda (MBA 2024) - B2B carbon accounting and emission mitigation software platform...
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