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All HBS Web
(1,935)
- People (2)
- News (200)
- Research (1,355)
- Events (14)
- Multimedia (14)
- Faculty Publications (894)
- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction 1837: The Hard Times 1873: Off the Rails 1907: The Banker's Panic 1929: The...
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- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Information Industry;
Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
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Keywords:
Forecasting and Prediction;
Analytics and Data Science;
Management Practices and Processes;
Demand and Consumers;
Mathematical Methods
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.
- November 1999 (Revised May 2000)
- Supplement
Data Supplement: Post-War US Economic Statistics
By: Julio J. Rotemberg and Cherie Nursalim
Supplements Tax Cut of 1964 (9-382-078), Nixon's Economic Strategy--1969 (8-378-258), and The Reagan Plan (9-381-173).
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Keywords:
History;
Sovereign Finance;
Development Economics;
Mathematical Methods;
Taxation;
Policy;
Government Administration;
Macroeconomics;
United States
Rotemberg, Julio J., and Cherie Nursalim. "Data Supplement: Post-War US Economic Statistics." Harvard Business School Supplement 700-070, November 1999. (Revised May 2000.)
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents...
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- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by...
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Keywords:
Decision Making;
Investment Return;
Spending;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Strategic Planning;
Mathematical Methods
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
- 21 Apr 2014
- Research & Ideas
Bio-Piracy: When Western Firms Usurp Eastern Medicine
In May 1995, two scientists at the University of Mississippi were granted an American patent for the use of turmeric to treat flesh wounds. Soon thereafter, an Indian research organization won a lawsuit challenging the novelty of the...
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- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Related Library Resources Photograph Collections The photograph holdings at Baker Library...
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- Web
2017 Symposium - Race, Gender & Equity
models of all shapes, ages and abilities. Catherine Connell Dr. Catherine Connell is an Assistant Professor of Sociology at Boston University. Dr. Connell is a qualitative researcher focused on the...
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- 27 Sep 2011
- First Look
First Look: September 27
development is fragmented and lacks a coherent and integrated theory and method for developing an effective organization. A 20-year action research program led to the development and evaluation of the...
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Keywords:
Sean Silverthorne
- 19 Oct 2012
- News
Past and Present
Sullivan: Fulfilling an age-old human curiosity. Photo courtesy Ancestry.com For Tim Sullivan (MBA 1991), the case method was the perfect way to learn. Sullivan, who is president and CEO of Ancestry.com—the world’s largest online...
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- 01 Mar 2017
- News
The Big Ambition Behind Educational Innovation
Innovation has been in the School’s DNA since it introduced the case method for management education almost a century ago. Sometimes innovation is about creating bold, new ideas, as happened when the field View Details
- 11 Mar 2014
- First Look
First Look: March 11
firm profits. Publisher's link: http://www.benedelman.org/publications/groupon-2014-03-01.pdf August 2013 Organizations in Time: History, Theory, Methods Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and View Details
Keywords:
Sean Silverthorne
- June 2021
- Technical Note
Introduction to Linear Regression
By: Michael Parzen and Paul Hamilton
This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical...
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- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this...
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Keywords:
Advertising;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Consumer Behavior;
Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- 2009
- Working Paper
Estimating the Effects of Large Shareholders Using a Geographic Instrument
By: Bo Becker, Henrik Cronqvist and Rudiger Fahlenbrach
Large shareholders may play an important role for firm performance and policies, but identifying this empirically presents a challenge due to the endogeneity of ownership structures. We develop and test an empirical framework which allows us to separate selection from...
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Keywords:
Business Headquarters;
Geographic Location;
Corporate Governance;
Governance Controls;
Performance Effectiveness;
Business and Shareholder Relations;
Mathematical Methods
Becker, Bo, Henrik Cronqvist, and Rudiger Fahlenbrach. "Estimating the Effects of Large Shareholders Using a Geographic Instrument." Harvard Business School Working Paper, No. 10-028, October 2009. (Revised February 2010.)
- 05 Oct 2016
- Blog Post
4 Things You Should Know about Entrepreneurship at HBS
(LTV > CAC!) and learned more qualitatively from the experiences of hundreds of case protagonists, many of whom came and spoke to us in class. One of my favorite courses at HBS was Founders’ Dilemmas. It was taught by Noam Wasserman,...
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- July 1996 (Revised June 2001)
- Case
Atlantic Corporation-Abridged
By: Thomas R. Piper
A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis.
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Keywords:
Projects;
Cash Flow;
Interest Rates;
Valuation;
Mathematical Methods;
Horizontal Integration;
Acquisition;
Competitive Advantage;
Aerospace Industry
Piper, Thomas R. "Atlantic Corporation-Abridged." Harvard Business School Case 297-015, July 1996. (Revised June 2001.)
- November 1999 (Revised June 2001)
- Case
Seitel, Inc.
By: David F. Hawkins
The company's accounting for its seismic data library is questioned. Teaching Purpose: Inventory accounting.
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Keywords:
Stock Shares;
Financial Statements;
Business Earnings;
Financial Reporting;
Stock Options;
Mathematical Methods;
Accounting Industry
Hawkins, David F. "Seitel, Inc." Harvard Business School Case 100-022, November 1999. (Revised June 2001.)
- November 1992
- Case
Process Control at Polaroid (B)
By: H. Kent Bowen and Steven C. Wheelwright
The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed.
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Keywords:
Employee Relationship Management;
Job Design and Levels;
Management Practices and Processes;
Production;
Quality;
Mathematical Methods
Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (B)." Harvard Business School Case 693-048, November 1992.