Publications

April 2001
Teaching Note

Marshall Industries TN

By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman

Teaching Note for (9-899-239). For book only - not listed on case. View Details

Keywords: Internet and the Web; Transformation; Service Delivery; Technological Innovation; Compensation and Benefits; Distribution Industry

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

use the Internet to provide more detailed information of interest to specific stakeholders. Through Web 2.0 tools and technologies, a company can engage with all stakeholders in a meaningful dialogue that includes listening as well as... View Details

Keywords: by Martha Lagace

November 2016 (Revised December 2016)
Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton

In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details

Keywords: Mergers ＆ Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details

Keywords: by Sean Silverthorne; Music

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

of enthusiasm for the Internet was just cresting. Rhyne's old-economy idea was the only nontechnology concept to make the semifinals. Her teammates moved on to other things, but she decided to try to build a business. And then began her... View Details

Keywords: by John S. Rosenberg

07 Aug 2000
Research & Ideas

The Business of Biotech

biotech company than an Internet start-up," remarks Pisano. "In biotech, one big drug will make you very profitable for a long time, but the percentage of drugs that make it to market is so low that it remains a risky... View Details

Keywords: by Julia Hanna; Biotechnology; Health; Technology

17 Feb 2021
Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

for others has been taking longer and longer (more off days, more zombie TV watching and internet browsing, and feeling too fatigued to exercise). Weather does not help as gray, dark, and colder days increase.” His employees, likewise,... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

05 Jul 2011
First Look

First Look: July 5

dating application. The case recounts the process of launching a consumer Internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business model "pivots."... View Details

Keywords: Sean Silverthorne

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony to this, regardless of whether very many organizations had... View Details

Keywords: by James Heskett

Other Article

The Market That Wasn't: The Non-emergence of the Online Grocery Category

By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn

We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details

Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry

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January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities

Find at Harvard

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

13 Jul 2010
First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details

Keywords: Martha Lagace

2024
Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Audrey Fradkin and Chris Karr

Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details

Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web

Find at Harvard

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2021
Working Paper

Who Benefits from Online Gig Economy Platforms?

By: Christopher Stanton and Catherine Thomas

Online labor platforms for short-term, remote work have many more job seekers than available jobs. Despite their relative abundance, workers capture a substantial share of the surplus from transactions. We draw this conclusion from demand estimates that imply workers'... View Details

Keywords: Gig Economy; Knowledge Workers; Online Platforms; Employment; Internet and the Web; Governing Rules, Regulations, and Reforms; Wages; Digital Platforms

Read Now

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

October 2006 (Revised February 2007)
Background Note

How Media Choices are Changing Online Advertising

By: Stephen P. Bradley and Nancy Bartlett

What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details

Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry