Filter Results:
(2,416)
Show Results For
- All HBS Web
(2,416)
- People (4)
- News (511)
- Research (1,703)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
Show Results For
- All HBS Web
(2,416)
- People (4)
- News (511)
- Research (1,703)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
- Article
Moving from Engagement to a Real Marriage of Brand and Customer
Rayport, Jeffrey F. "Moving from Engagement to a Real Marriage of Brand and Customer." True (FleishmanHillard) (June 15, 2014).
- Article
Why the Wall Street Journal Online Will (Eventually) Go Free
Rayport, Jeffrey F. "Why the Wall Street Journal Online Will (Eventually) Go Free." Harvard Business Review Blogs (February 11, 2008).
- Article
Cloud Computing is No Pipe Dream
Rayport, Jeffrey F. "Cloud Computing is No Pipe Dream." Bloomberg Businessweek Online (December 9, 2008).
- Article
Why Online Ads Are Weathering the Recession
Rayport, Jeffrey F. "Why Online Ads Are Weathering the Recession." Bloomberg Businessweek Online (December 24, 2008).
- Article
How Social Networks Are Changing Everything
Rayport, Jeffrey F. "How Social Networks Are Changing Everything." Bloomberg Businessweek (May 6, 2009).
- February 13, 2011
- Article
Google's Search Gold Mine Could Tap Out
Rayport, Jeffrey F. "Google's Search Gold Mine Could Tap Out." Bloomberg Businessweek Online (February 13, 2011).
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- 01 Dec 2020
- News
Quantum Leap
processing with the use of quantum networking—or the vast potential that you would get by networking quantum computers together to create a quantum internet. “Because of some of the principles of physics involved, the quantum internet... View Details
- February 2022
- Article
OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online
By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee
We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details
Rothbard, Nancy, Lakshmi Ramarajan, Ariane Ollier-Malaterre, and Serenity Lee. "OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online." Academy of Management Journal 65, no. 1 (February 2022): 35–65.
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- November 1998
- Teaching Note
Working with your "Shadow Partner" TN
By: Richard L. Nolan
Teaching Note for (9-399-051). View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details
- 01 Mar 2011
- First Look
First Look: March 1
Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Starting Lineup: No Reservations
Roberta’s, is Chorus’s most-talked-about new investment. Chai Point Cofounder and CEO Amuleek Singh Bijral (MBA 2006) and advisor, HBS professor Tarun Khanna Founded 2010 An upscale tea chain with more than 100 stores—with 60 more planned—throughout India. Chai Point... View Details
- 24 Apr 2014
- News
Digital ID network empowers individuals, disrupts the data brokers
disadvantage of the Internet has been a lack of trust. We are creating trust and disrupting data brokers by providing individuals with a medium that provides them with control over the use of their personal data.” says Hall. ID.me was... View Details
- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
With its ninth annual competition last May, the HBS Business Plan Contest has become a well-established start-up that hits “home runs” every year. This year’s traditional track winner was Karen Grajwer (MBA ’05), founder of Uplift, an View Details
- 15 Jul 2014
- First Look
First Look: July 15
http://www.hbs.edu/faculty/Publication%20Files/13-039%20Nov%202012_612ce7e2-7f81-4eea-9126-3c0964f2be2f.pdf August 2013 Journal of Financial Economics Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches... View Details
Keywords: Carmen Nobel
- 12 Mar 2018
- Working Paper Summaries
Using Online Prices for Measuring Real Consumption Across Countries
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.