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Show Results For
-
All HBS Web
(10,790)
- People (21)
- News (2,319)
- Research (6,653)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,536)
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about...
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by Mallory Stark
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
segmented. "Small business" probably isn't right, and "industry vertical" probably isn't right. We have to figure out what jobs the customers are trying to...
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by Michael Raynor
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
Vladimir Jacimovic (MBA 1992), who created a summer training program for five students in response to the School’s outreach. “My background is in health care,” says Powers, who worked remotely for the San...
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- 2016
- Working Paper
Does Firm Innovation Affect Corporate Social Responsibility?
By: Rui Shen, Yi Tang and Ying Zhang
This study examines the relationship between firm innovation and CSR. Stakeholders’ concern over transaction-specific investments exacerbates when firms engage heavily in innovation activities. To secure stakeholders’ support, firms adopt CSR effectively as an ex ante...
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Keywords:
Corporate Social Responsibility;
Firm Innovation;
Transaction-specific Investments;
Firm Risk;
Environmental Munificence;
Corporate Social Responsibility and Impact;
Business and Stakeholder Relations;
Innovation and Invention
Shen, Rui, Yi Tang, and Ying Zhang. "Does Firm Innovation Affect Corporate Social Responsibility?" Harvard Business School Working Paper, No. 16-096, February 2016.
- 17 Aug 2022
- News
To Serve and Protect the Markets
those markets and potentially crash the economy. “We really want to protect the people who interact with, and rely on, the markets,” says Jones. “That could be a veteran, a teacher, or anyone who has their life savings invested in a 401K...
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Margie Kelley
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
that can be applied to both corporate strategy and disaster planning. "I would advocate that risk managers should, and in some cases do, take responsibility for those kinds of questions," she says. "It's...
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Do Managers Have a Role to Play in Sustaining the Institutions of Capitalism?
In the latest paper for the Initiative on 21st Century Capitalism, Rebecca Henderson and Karthik Ramanna, professors at Harvard, look to business leaders to ask the important question: Do managers have a role to play in sustaining free and fair capitalism? The...
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- Article
Gross National Happiness As an Answer to the Easterlin Paradox?
By: Rafael Di Tella and Robert MacCulloch
The Easterlin Paradox refers to the fact that happiness data are typically stationary in spite of considerable increases in income. This amounts to a rejection of the hypothesis that current income is the only argument in the utility function. We find that the...
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Di Tella, Rafael, and Robert MacCulloch. "Gross National Happiness As an Answer to the Easterlin Paradox?" Journal of Development Economics 86, no. 1 (April 2008).
- Teaching Interest
Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)
Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The...
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by Carmen Nobel
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
importance of being prepared to "pulse" or flexibly engage new issues as they arise. By being constantly prepared to make quick adjustments in response View Details
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by David B. Yoffie & Mary Kwak
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a...
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Keywords:
Marketing;
Channels;
Channels Of Distribution;
Distribution;
Retailing;
Channel Management;
Channel Migration;
Multichannel Retailing;
Framework;
Customers;
Marketing Channels;
Sales;
Internet and the Web;
Demand and Consumers;
Competency and Skills;
Distribution Channels;
E-commerce;
Retail Industry;
United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV...
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Keywords:
TV Advertising;
Multitasking;
Infotainment;
Television;
Prime Time;
Advertising;
Online Advertising;
Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 07 Jul 2023
- Blog Post
How to Create a Psychologically Safe Workplace
response to feedback and input must be appreciative and respectful, and it must offer a path forward. While not all new ideas will be implemented, the goal of creating a psychologically safe environment is...
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All Industries
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a...
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by Julia Austin
- June 2012
- Case
Aman Resorts (Abridged)
By: Eugene Soltes and Aldo Sesia
This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's...
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Keywords:
Global Business;
Management Skills;
Performance Appraisals;
Customer Service;
Incentives;
Hospitality;
Globalized Firms and Management;
Business Model;
Employees;
Service Delivery;
Customer Focus and Relationships;
Business Strategy;
Accommodations Industry
Soltes, Eugene, and Aldo Sesia. "Aman Resorts (Abridged)." Harvard Business School Case 112-100, June 2012.
- July–August 2012
- Article
A Better Way to Tax U.S. Businesses
By: Mihir Desai
The article argues that U.S. taxation reform should reduce corporate taxes, incorporate an awareness of the global marketplace, and generate revenue-neutral incentives for innovation. According to the article, a reduction in corporate tax rates would be offset by a tax...
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Keywords:
Corporate Social Responsibility and Impact;
Taxation;
Globalization;
Labor;
Innovation and Invention;
United States
Desai, Mihir. "A Better Way to Tax U.S. Businesses." Harvard Business Review 90, nos. 7-8 (July–August 2012): 135–139.
- September 2022
- Case
Deciding When to Engage on Societal Issues
By: Hubert Joly and Amram Migdal
This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;...
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Keywords:
Political Issues;
Social Justice;
Racial Justice;
Environmental Issues;
Social Issues;
Corporate Social Responsibility and Impact;
Values and Beliefs
Joly, Hubert, and Amram Migdal. "Deciding When to Engage on Societal Issues." Harvard Business School Case 523-045, September 2022.
- May 2021
- Article
The Firm Next Door: Using Satellite Images to Study Local Information Advantage
By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level...
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Keywords:
Satellite Images;
Store-level Performance;
Institutional Investors;
Local Advantage;
Overweighting;
Processing Costs;
Alternative Data;
Big Data;
Emerging Technologies;
Information;
Quality;
Institutional Investing;
Decision Making;
Behavioral Finance;
Analytics and Data Science
Kang, Jung Koo, Lorien Stice-Lawrence, and Forester Wong. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage." Journal of Accounting Research 59, no. 2 (May 2021): 713–750.
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
Faced with accepting $20 million less than anticipated from the stock offering, she told the class, the company never hesitated. It had chosen to go public in mid-2000—after two years of existence and two quarters of selling its Visor...
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by John S. Rosenberg