Publications

Educators

October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

2001
Working Paper

When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler

We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details

Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction

April 2011
Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details

Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Retail Industry

Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl

This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details

Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation

Web

Global Experience | MBA

Global Experience From your peers and case discussions, to the HBS alumni network, global research centers, and field-based course offerings, the HBS experience is inherently international. A Global Campus Community Each classroom is an... View Details

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

19 Dec 2018
Sharpening Your Skills

New Year, New Habits

research not only confirms change is possible, but outlines ways to make new behaviors stick. Here is research out of Harvard Business School that explores the latest thinking in behavioral View Details

Keywords: by Sean Silverthorne

Student-Profile

Erica Moszkowski

Williams College. Degree in hand, Erica accepted a position as a research assistant at the Federal Reserve Bank of New York, where she witnessed how economic modeling translates into policy decisions. She became passionate about pursuing... View Details

Fast Answer

Sustainability in Supply Chain Management

This is a part of Baker Library's Sustainability Research Guide. Background Readings Green Supply Chain Management : A Concise Introduction

View Details

22 Sep 2009
First Look

First Look: September 22

entrepreneurship that helps to accommodate them. We then present the different phases of the process of institutional entrepreneurship from the emergence of institutional entrepreneurs to their implementation of change. Finally, we highlight future directions for View Details

Keywords: Martha Lagace

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

mission of in-depth, locally based research is more significant than ever.” The Case Method Goes to China Does the HBS case method play in China? The answer is a resounding... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

2009
Working Paper

When Does Domestic Saving Matter for Economic Growth?

By: Philippe Aghion, Diego A. Comin, Peter Howitt and Isabel Tecu

Can a country grow faster by saving more? We address this question both theoretically and empirically. In our theoretical model, growth results from innovations that allow local sectors to catch up with frontier technology. In poor countries, catching up requires the... View Details

Keywords: Developing Countries and Economies; Economic Growth; Entrepreneurship; Foreign Direct Investment; Saving; Technological Innovation; Mathematical Methods

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Beginning with the influential work of Professor Emeritus Robert N. Anthony in the 1960s and 1970s, Harvard Business School has given a prominent place to research and course development focusing on the intersection of strategy and... View Details

Keywords: Re: Robert Simons

November 2018
Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann

In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details

Educators

2010
Working Paper

Trade Policy and Firm Boundaries

By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman

We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details

Keywords: Trade; Policy; Vertical Integration; Business and Government Relations; Boundaries; Ownership; Mathematical Methods

December 2012
Case

Delwarca Software Remote Support Unit

By: Roy D. Shapiro and Paul E. Morrison

Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise... View Details

Keywords: Service Operations; Service Delivery; Mathematical Methods; Applications and Software; Problems and Challenges; Customer Satisfaction; Information Technology Industry

Educators

September 1996 (Revised March 2002)
Case

Bishay Industries

By: David F. Hawkins and Norman Bartczak

A bankrupt company has a turnaround plan. Students are asked to predict whether it will be successful. View Details

Keywords: Insolvency and Bankruptcy; Business Plan; Goals and Objectives; Strategic Planning; Business Strategy; Cash Flow; Mathematical Methods; Financial Services Industry

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

2009
Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details

Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition