Publications

01 Apr 1999
News

Alumni Career Services Update

part of the HBS Alumni Advisory Network Contact with the worldwide network of some one hundred HBS alumni clubs Baker Library's Career Resources Center's individualized research assistance to alumni in the job market An upgraded work area... View Details

Keywords: Eileen K. McCluskey

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

Speaking of Beijing, Cisco, Google, Microsoft, and Yahoo have recently garnered some negative headlines for concessions they made to do business in China. As companies plan their marketing campaigns for the... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

November 2001
Case

Gold Kist Inc.

By: Ray A. Goldberg and Stephanie Oestreich

An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details

Keywords: Decision Making; Economics; Profit; Consumer Behavior; Supply and Industry; Strategic Planning; Business Strategy

02 Sep 2016
Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized ground game with Democratic Party... View Details

Keywords: by John Quelch and Thales Teixeira

August 2007 (Revised November 2008)
Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas

Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details

Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India

Career Coach

Megan Gardner

Megan (HBS ’06) is an executive coach, board member and tactical advisor for CEOs and senior executives. As a founder and CEO of a technology business, she knows first-hand the value of strong coaching in a rapidly growing business. In her last venture, she raised over... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

01 Dec 2014
News

Case Study: Growing the Family Business

centers in the Cleveland suburbs. The first has been open two years; the second is almost a year old and approaching operational breakeven—about the same timeline as the first center. The team expects to open a new center later this month and View Details

Keywords: childcare; Finance

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

plan within their organization. A: There are many issues inherent in this question. But I would point to three issues that typically are front and center when companies get serious about developing and executing an integrated strategy in... View Details

Keywords: by Sean Silverthorne; Retail

01 Sep 2014
News

All For One

don’t know what the answer is. They have to act, not plan their way forward. Hill began to despair of finding an answer to her problem until a chance meeting with Pixar executive Greg Brandeau in the lobby of a biotech firm—Hill was there... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

01 Dec 2012
News

Taking Time to Make Time

goal is a great marketing plan or a brilliant idea for a software system, it doesn't matter if it took 2 hours or 20 hours. The client is paying for the quality of the solution. What do you think about the... View Details

Keywords: Time management

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning