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    Brian L. Trelstad

     

    Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

    Keywords: education industry; health care; service industry; emerging market private equity; private equity (other); venture capital industry
    • 06 Jun 2014
    • News

    Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL

    • 14 Feb 2023
    • News

    New MBA Course Asks Students: What’s More Important—Purpose or Profits?

    • 01 May 2012
    • First Look

    First Look: May 1

    Publications Behaviorial Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty Authors: Max Bazerman and Francesca Gino Publication: Annual Review of Law and Social Science (forthcoming) Abstract Early research and... View Details
    Keywords: Carmen Nobel

      Jillian J. Jordan

      Jillian Jordan is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches Negotiations in the MBA elective curriculum.

      Professor Jordan’s research investigates moral... View Details

      • 27 Dec 2010
      • Research & Ideas

      HBS Faculty on 2010’s Biggest Business Developments

      innovate were bright spots and signals of important trends for the future. “Technology companies with the capabilities and courage to innovate were bright spots and signals of important trends for the future.” One enormous continuing development is the exponential... View Details
      Keywords: by Staff
      • 2016
      • Teaching Note

      Advanced Leadership Pathways: Shelly London and Ethics Education

      By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
      Teaching Note for Case 313-028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to... View Details
      Keywords: Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Change Management; Social Enterprise; Education Industry; Service Industry; North and Central America
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        Tarun Khanna

        Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

          Open Innovation – How can I use the crowd?

          Innovation has become an urgent imperative for entrepreneurial and established organizations. Over the last decade, in industries as diverse as fashion design, media software, life sciences, pharmaceuticals and automotive, the most cutting edge organizations have... View Details

            Hyunjin Kim

            Hyunjin Kim is a doctoral candidate in the Strategy unit at Harvard Business School. Her research explores how the increased availability of... View Details

            Keywords: information technology industry; internet; energy; retailing
            • September 2022 (Revised November 2023)
            • Case

            Wordle

            By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano
            After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
            Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Technology Industry
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              Dutch Leonard

              Herman B. ("Dutch") Leonard is Eliot I. Snider and Family Professor of Business Administration at the Harvard Business School and the George F. Baker, Jr. Professor of Public Sector Management at Harvard University's John F. Kennedy School of Government. In... View Details

              Keywords: education industry; federal government; health care; nonprofit industry; state government
              • Article

              The Right and Wrong Way to Do ‘CEO Activism’

              By: Aaron K Chatterji and Michael W. Toffel
              CEO activism—where leaders take public stands on controversial social and political issues that aren’t related to their company’s bottom line—has become increasingly common. CEO activism has attracted favorable media attention, but has also resulted in backlash and... View Details
              Keywords: Leadership; Social Issues; Communication Strategy; Performance Effectiveness
              Related
              • October 2015
              • Teaching Plan

              The Coca-Cola Company's Case for Creative Transformation

              By: Thales Teixeira
              This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
              Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry
              Related
              • April 2021
              • Supplement

              Buy Online, Pickup in Store: Vice President of E-Commerce Supplement

              By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
              In April 2019, Sylvarella VP of E-Commerce Charla Limont must review an analysis of her department’s sales data to determine the impact of the company’s Buy Online, Pickup in Store (BOPS) program. The program implementation created significant problems for the... View Details
              Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
              Related
              • January 2007 (Revised May 2008)
              • Case

              Henry Luce and the American Century

              By: Nitin Nohria, Anthony Mayo and Logan Wilcox
              Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
              Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
              Related
              • 17 Apr 2020
              • News

              Taking the Plunge

              • June 2024 (Revised June 2024)
              • Case

              Dylan Mulvaney and Bud Light

              By: Jill Avery and Celine Chammas
              On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
              Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
              Related
              • June 2018
              • Supplement

              Valuing Snap After the IPO Quiet Period (C)

              By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
              Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
              Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Advertising Industry; Entertainment and Recreation Industry; Web Services Industry; United States; California
              Related
              • 10 Jan 2022
              • Research & Ideas

              How to Get Companies to Make Investments That Benefit Everyone

              solutions in a new Stanford Social Innovation Review article, The Problem of Social Benefit. “We talk less about how we can encourage positive spillovers.” A virtuous cycle of View Details
              Keywords: by Lane Lambert