Publications

01 Mar 2008
News

A World of Information at Your Fingertips

The next time you need to do Career Planning or business research, Baker Library can help. With the click of a mouse, its eBaker online service delivers a trove of brand-name resources at little or no cost to HBS alumni. Career View Details

Keywords: News, Library, Internet, and Other Services; Information

01 Mar 2008
News

Avoiding a Succession Crisis

Citigroup appear to be. One survey of human resource directors of large corporations indicated that 60 percent lacked CEO succession planning. This situation is hardly optimal — not when global competition and technical change, in the context of an active View Details

Keywords: Joseph L. Bower; Management of Companies and Enterprises; Management

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

like budgeting, should be part of the annual governance cycle. Whenever plans are changed at the enterprise or business unit level, executives likely need to realign the organization with the new direction. The alignment process, of... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

Profile

Aline Camargo

& career path? One of my main goals coming to HBS was to identify a career that combines my passion for music and my business skills. During the MBA program, I took Entrepreneurship and Strategic Marketing courses for Creative... View Details

Keywords: Consumer Products; Retail; Entertainment / Media

February 2020
Case

Halftime for Heidelberg

By: Debora L. Spar

The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University. Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a... View Details

Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio

September 2022 (Revised December 2022)
Case

QED Invests in Africa

By: Álvaro Rodríguez Arregui and James Barnett

In March 2022, investors at venture capital firm QED consider strategy for establishing business in Africa. View Details

Keywords: Analysis; Investment; Geography; Markets; Operations; Strategic Planning; Strategy; Financial Services Industry; Africa; Nigeria; North America; Canada; Europe; Asia; Latin America

March 2023
Supplement

Halftime for Heidelberg

By: Debora L. Spar

The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces... View Details

Keywords: University; University Administration; University Endowment; Endowments; Brand Management; Higher Education; Strategic Planning; Brands and Branding; Education Industry; Ohio; United States

September 1991 (Revised December 1991)
Case

USA Today Decision, The: Making Headlines Across the Nation (A)

This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and... View Details

Keywords: Strategic Planning; Decision Making; Product Launch; Product Development; Journalism and News Industry; Publishing Industry; United States

03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

October 1998 (Revised November 1999)
Case

Chantal Cookware Corp.

By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson

Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details

Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry

May 2021 (Revised August 2021)
Supplement

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Fashion Industry; Europe

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

This was part of Nike’s strategy to blend digital technology with its physical products, fostering a fitness and wellness ecosystem. Nike soon realized, however, that its market position in the FuelBand was not defensible. The wearable... View Details

Keywords: by Feng Zhu; Technology; Information Technology

01 Sep 2010
News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

01 Apr 1999
News

Alumni Career Services Update

part of the HBS Alumni Advisory Network Contact with the worldwide network of some one hundred HBS alumni clubs Baker Library's Career Resources Center's individualized research assistance to alumni in the job market An upgraded work area... View Details

Keywords: Eileen K. McCluskey

01 Sep 2013
News

Class Day/Commencement 2013

truly engages them seemed to resonate with her audience. At HBS's 103rd Commencement the following day, the Bulletin caught up with three members of the MBA Class of 2013 and asked about their HBS experience and their plans for the... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2009
News

Ready for Launch

of 93 teams that competed in the 13th annual HBS Business Plan Contest. Final presentations were held in Burden Auditorium in late April. A number of competitors from years past (Endeca, Finale, New Leaders for New Schools, and... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

Administration, under mounting pressure to act, offered its own regulatory plan on April 24. Ironically, if regulation does go forward, it might help the major tobacco companies by limiting the marketing... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry