Marketing Culture - Publications - Faculty & Research

21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

threats that Brazil faces?" Nonprofit/for-profit Collaboration Professor Diana Barrett teaches Entrepreneurial Management and the course on Leadership, Values and Decision Making. She conducts research on the relationship between View Details

Keywords: by Martha Lagace

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

the unit level." Saravanan introduced the old/new, product-market 2X2 matrix to argue that top-down resource allocation is most appropriate when both products and markets are new. But he reminded us that "The decision on the... View Details

Keywords: by James Heskett

01 Sep 2020
News

Turning Point: Change, Stat

system that pays for quantity without regard to quality and opaque regulations, in fact one study found that nearly 80 percent of the rules patients and physicians cited as barriers to great care were basically rumors. Plus, we have a View Details

Keywords: COVID-19; healthcare; medicine; innovation; interpersonal communication; Ambulatory Health Care Services; Health, Social Assistance

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

appeared to be growing, the new Super 8 reflected the culture and identity of a firm originally rooted in film and consumer products. Sentiment aside, Clarke needed to decide if the new Super 8 fit into the company’s overall strategy and... View Details

Keywords: Dina Gerdeman

04 Apr 2007
Research & Ideas

The Business of Global Poverty

of people living in poverty at the bottom of the wealth pyramid, versus the relative handful at the pyramid's peak, represents what is potentially the most explosive socioeconomic challenge facing the world. Now, with markets in the... View Details

Keywords: by Garry Emmons

19 Sep 2012
News

On a Sound Track

ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details

Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

success over the top. You may be immune to the grosser forms of celebration—how many really believed Dennis Koslowski's financial excesses at Tyco were a sign of good business leadership?—but culture is a strong shaper of worldview. These... View Details

Keywords: by Laura Nash & Howard Stevenson

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

02 Aug 2016
First Look

August 2, 2016

instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details

Keywords: Sean Silverthorne

28 May 2019
News

A More Perfect Union

ability to analyze and identify the organizations that had the highest impact potential in democracy reform. So last year we embarked on an intensive effort to build a Democracy Market Map. We used comprehensive data from the IRS, the... View Details

Keywords: Jen McFarland Flint; illustration by Dan Bejar

07 Apr 2015
First Look

First Look: April 7

markets is getting lower, recent attempts by China to forward-integrate into grain procurement, and changes in ownership. A related question is the degree to which they should emphasize pure trading or participate in value-added... View Details

Keywords: Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details

Keywords: by Kim B. Clark

Profile

Lara Hodgson

a phenomenal start, getting featured in major magazines without any marketing push. The product was a hit with grateful young mothers and the buzz grew quickly. When Nourish received its first big order from Whole Foods, Hodgson’s team... View Details

25 Mar 2016
News

Putting Faith in a Good Education

public offering. He sold COMPS InfoSystems six weeks before the market started to crash in March 2000. After taking a couple of years off to relax and regroup, Crane got a job offer to become CEO of Opportunity International, the world’s... View Details

Keywords: Jill Radsken; Educational Support Services; Educational Services

01 Jun 2010
News

$how Me the Money

Baker: With a strong belief in change within the system, working to reduce corruption so that free markets will function better, to the benefit of rich and poor nations alike. Photos by Katherine Lambert Corruption. Said slowly, even the... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

closed down flows of trade and capital across borders. Yet firms were rarely able to wholly dictate events. Their ability to transfer technology was constrained by the institutional, educational, and cultural conditions of host economies.... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

09 Jun 2015
First Look

First Look: June 9, 2015

is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49188 June 2015 ThinkSales It Doesn't Matter If... View Details

Keywords: Sean Silverthorne

01 Jun 2020
News

How Sports Should Use Its Timeout

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Angela Ruggiero (MBA 2014) is cofounder and CEO of the market research firm the Sports Innovation Lab, and when we spoke in May, it... View Details

01 Dec 1999
News

The Way You See It

management methods in American business," finished fourth, followed by IBM's Thomas J. Watson, whose "computers enabled the automation of well-informed decision-making, allowing business and the work force to migrate from manual labor in a stable View Details

Keywords: Garry Emmons. Data collection by Ericka Webb.

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details