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Show Results For
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All HBS Web
(1,798)
- People (4)
- News (339)
- Research (1,111)
- Events (8)
- Multimedia (4)
- Faculty Publications (449)
- Portrait Project
Paul Yeh
automotive sector. I want to develop greener, safer, cheaper, and more exciting vehicles. I want to transform the way consumers shop for and buy their cars. I want to change people's driving behavior to minimize their View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations View Details
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by Dina Gerdeman
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the View Details
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Sean Silverthorne
- 03 Mar 2014
- News
A Life Transformed
a boy," he recounts. "At home, we ate rice and could only afford roti, a type of bread, on holidays. I thought my uncle must be rich, because his family ate roti every night. "I saw billboards for the first...
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- 01 Sep 2008
- News
Balanced Equation
In the course of their outstanding professional careers, this year’s five recipients of the Alumni Achievement Award — the School’s highest honor — have had an enormous impact...
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- 01 Sep 2012
- News
Ideas in Action
Organizational Behavior Unit, Assistant Professor Tsedal Neeley researches global collaboration with special emphasis on the intrapersonal, interpersonal, and intergroup challenges of working across national...
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- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant...
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Dina Gerdeman
- 14 Sep 2010
- First Look
First Look: September 14, 2010
extensive theoretical literature generates ambiguous predictions concerning the effects of intellectual property rights (IPR) reform on industrial development. The impact...
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Sean Silverthorne
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the View Details
- 01 Sep 2011
- News
The City Solution
Life Green Day Related Links What businesses can do to make a difference Takeaways: Preparing for the population boom Case study: Slum for sale Conference report: Investing in Cities of the 21st Century Making a Difference in the World -...
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- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
unshrink that favorite wool sweater- or at least feel less panicked the next time you do! The company has enjoyed fantastic sales and external buy-in (thanks Today Show!) so it’s been a labor of love. It’s been particularly rewarding to...
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- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
dimension. In Colombia, President Cesar Gaviría's so-called "revolcón"—his plan of economic modernization and structural adjustment, implemented in the early 1990s—exerted a significant impact...
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- 01 Jun 2004
- News
Books
interviews, suggests that there are four basic elements in a successful life: happiness (feelings of pleasure or contentment); achievement (accomplishments that compare favorably against similar goals others have strived for);...
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- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of...
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Sean Silverthorne
- 01 Dec 2019
- News
Making Eco Easy
recyclable, compostable paper for shipping. Because the lightweight bottles contain no liquids and the tablets are nickel-sized, the environmental impact of delivering the products to View Details
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Jennifer Gillespie
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society....
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- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard professor Theodore Levitt praised Japanese manufacturers for their focus on "what every consumer in the world is seeking: world-class modernity at affordable prices." Either because they...
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- Web
Building Web 3 Businesses - Course Catalog
about these ventures and a passion for making an impact on the Web. The primary objective of the course is to enable students to understand and evaluate Web3 business models...
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- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
find its way forward after a series of mergers and acquisitions, high-profile ethical missteps, and some tough business challenges. His job was to build on strengths,...
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- 28 Sep 2015
- News
Rockin’ for a Cause
“Everyone talks about California’s budget problems and the impact on schools,” he notes. “But it’s usually just a small percentage of committed parents in each school who try...
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