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- All HBS Web
(892)
- People (1)
- News (224)
- Research (263)
- Events (4)
- Multimedia (21)
- Faculty Publications (105)
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- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version of its service on the View Details
- 07 Apr 2023
- Research & Ideas
When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big
investments, the researchers matched each crypto mention in their sample with daily price tickers from CoinGecko, a website that tracks crypto data, and then calculated returns over time periods from two to 90 days. The 35,569 tweets they... View Details
Keywords: by Kristen Senz
- 2007
- Text Book
Teaching the Moral Leader: A Literature-Based Leadership Course
By: Sandra J. Sucher
This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details
Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
Sucher, Sandra J. Teaching the Moral Leader: A Literature-Based Leadership Course. Routledge, 2007.
- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
- July–August 2021
- Article
Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government
By: Ryan W. Buell, Ethan Porter and Michael I. Norton
Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs.
Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
Buell, Ryan W., Ethan Porter, and Michael I. Norton. "Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government." Manufacturing & Service Operations Management 23, no. 4 (July–August 2021): 781–802.
- July 2019 (Revised May 2021)
- Case
Acelerex
By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised May 2021.)
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
reshaping competition? Marco Iansiti: For the first time in many years, there’s a fundamentally different way of solving the problem of meeting a customer’s needs. Airbnb is a classic example. If I want a room to spend the night, I can go on either the Marriott View Details
Keywords: by Dina Gerdeman
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences,... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
more purchase decisions, websites must be concerned with the larger picture of all the factors that create trust between them and their users. "Reviews are one piece of the reputation puzzle, but a comprehensive reputation system... View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
everyone. Click to watch. This past year, when it came time for students in the FIELD course to perform market research in advance of their trip overseas, Avery and Norton urged them to look for their own extreme consumers in order to obtain out-of-the-ordinary... View Details
Keywords: by Michael Blanding
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
websites of the four main health care organizations to direct people to clinics, helped the country get the word out early on and increase shots in arms. "When polio was rampant, Elvis Presley extolled the benefits of his own widely... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the... View Details
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a retailer's View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
"Big companies get stuck on analysis paralysis, and they look for the perfect answer. In my company, we iterate very quickly," said Sheila Lirio Marcelo (HBS MBA 1998), founder and CEO of Care.com a website for providers and... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Power of Data Pay Attention To Your ‘Extreme Consumers’ On Target: Rethinking the Retail Website What do you think of this research? Share your insights below. View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
Porsche person wouldn't do that because that shows a lack of respect to the car.' " Method #2—The "Not Real" Strategy: Derogating the legitimacy of the brand extension product itself. Porsche claims on its website that... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
incentive to add more transparency on things like invoice markups and service costs? Myriad consumer websites help car buyers overcome that asymmetry with information on what dealers pay for cars, vehicle quality stats, and maintenance... View Details