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Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- 12 Oct 2017
- Cold Call Podcast
Telemundo: The Fastest Growing TV Network in the United States
- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW).
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Keywords:
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc.
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Business and Stakeholder Relations;
Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- November 2000 (Revised October 2005)
- Case
TiVo
TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product...
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- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- January 2006
- Case
Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
By: James K. Sebenius, Ellen Knebel and Erin Egan
Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial...
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Keywords:
Decision Making;
Film Entertainment;
Television Entertainment;
Negotiation;
Problems and Challenges;
United States
Sebenius, James K., Ellen Knebel, and Erin Egan. "Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)." Harvard Business School Case 906-025, January 2006.
- 15 Aug 2023
- Cold Call Podcast
Ryan Serhant: How to Manage Your Time for Happiness
- 01 Jul 2010
- News
Beyond Disengagement and Anger
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
last day of class this past spring, "everyone did a double take," Koehn recalls. Oprah Winfrey was in the house. How the icon of daytime television and chief executive of a major media empire came to HBS after three years of...
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- 17 Jun 2015
- News
Harvard business professor discusses women in leadership roles
- February 2016 (Revised August 2021)
- Case
Martin Luther King and the Struggle for Black Voting Rights
By: David Moss and Dean Grodzins
In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On...
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Keywords:
Rights;
Voting;
Race;
Government and Politics;
Conflict and Resolution;
Leadership;
History;
Alabama
Moss, David, and Dean Grodzins. "Martin Luther King and the Struggle for Black Voting Rights." Harvard Business School Case 716-042, February 2016. (Revised August 2021.)
- 19 Apr 2021
- News
How the Pandemic Revealed the Power of Live Video
- 25 Jun 2014
- News
All aboard the football express
- August 2019
- Case
ClearScore, 2018
By: John R. Wells and Benjamin Weinstock
In October 2017, Experian, one of the “Big Three” consumer credit reporting agencies in the United Kingdom made an offer to acquire ClearScore for a total consideration of £293 million. Founded by Justin Basini, Dan Cobley, and Nigel Morris in 2014, ClearScore was the...
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Keywords:
Fintech;
Financial Services;
Credit Card;
Credit Scores;
Startup;
Start-up;
Startup Financing;
Startup Marketing;
"Marketing Analytics";
Regulation;
Lending;
Television Advertising;
Entrepreneur;
Entrepreneurial Mindset;
Entrepreneurial Ventures;
Entrepreneurs;
Global Business;
Rapid Growth Stage;
Risk;
Net Present Value;
Testing;
Testing Strategy;
Geographies;
Mergers & Acquisitions;
Finance;
Strategy;
Credit;
Business Startups;
Entrepreneurship;
Expansion;
Mergers and Acquisitions;
Financial Services Industry;
United Kingdom;
South Africa
Wells, John R., and Benjamin Weinstock. "ClearScore, 2018." Harvard Business School Case 720-369, August 2019.
- November 1993
- Case
Edgar J. Scherick Associates
Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is...
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Wu, George. "Edgar J. Scherick Associates." Harvard Business School Case 894-001, November 1993.
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast...
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Keywords:
Entrepreneurship;
Mission and Purpose;
Growth and Development Strategy;
Digital Platforms;
Consumer Behavior;
Media and Broadcasting Industry;
Nigeria;
Africa
Wu, Andy, Feng Zhu, Pippa Tubman Armerding, and Wale Lawal. "EbonyLife Media (A)." Harvard Business School Case 722-372, November 2021. (Revised April 2022.)
- 16 Aug 2012
- News
Grading the Games
- November 1986 (Revised April 1993)
- Case
Fox Broadcasting Co.
Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry...
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Keywords:
Competition;
Market Entry and Exit;
Business Strategy;
Media and Broadcasting Industry;
United States
Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)
Prithwiraj Choudhury
Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of... View Details
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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