Publications

August 1992
Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino

Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details

Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong

21 Aug 2019
Working Paper Summaries

Improving Customer Compatibility with Operational Transparency

Keywords: by Ryan W. Buell and MoonSoo Choi; Banking

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

resource allocation lead to strategy failures? Can operations become a competitive advantage? Can "lean" Productions Methods Improve Service Industries? Bringing 'Lean' Principles to Service Industries Toyota and other top manufacturing... View Details

September 2011
Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton

A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details

Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry

April 2002
Article

E-Services: Operations Strategy, A Case Study and a Method for Analyzing Operational Benefits

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

February 1977 (Revised December 1985)
Case

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro

Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details

Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States

12 Jan 2004
Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

The specter of "headquarters" usually looms large in the business world's imagination, but few managers—and few CEOs, especially new CEOs—understand how size, structure, and performance of headquarters interact. To investigate, Harvard Business School senior... View Details

Keywords: by Martha Lagace

1991
Book

Operations Strategy: Text and Cases

By: David A. Garvin

Keywords: Operations; Strategy; Cases

Find at Harvard

1992
Chapter

Applying Operations Strategy to Service Firms

By: R. H. Hayes and R. B. Chase

Keywords: Service Operations; Business Strategy; Service Industry