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Show Results For
- All HBS Web
(348)
- News (124)
- Research (185)
- Events (2)
- Multimedia (6)
- Faculty Publications (60)
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- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
one-stop shopping of traditional retailers—rather than say, spending the extra time showrooming for a television or booking a Zipcar. On the whole, however, there is a clear trend towards more and more decoupling as innovative companies... View Details
Keywords: by Michael Blanding
- 10 Oct 2007
- First Look
First Look: First Look: October 10
announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer... View Details
Keywords: Martha Lagace
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
find that changes in the local business landscape is a leading indicator of housing price changes and that the entry of Starbucks (and coffee shops more generally) into a neighborhood predicts gentrification. Each additional Starbucks... View Details
Keywords: Dina Gerdeman
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
While legacy companies like Sears are shuttering their doors, a growing number of online-first companies—from Amazon to Rent the Runway—are opening new storefronts and transforming the shopping experience. Senior Lecturer Jill Avery and... View Details
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help with installation. They do not... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
afford to spend your social capital," Keinan says. "You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way.'" In one study, the researchers asked two groups of participants—luxury shop... View Details
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/817051-PDF-ENG Harvard Business School Case 617-060 Ant Financial Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such... View Details
Keywords: Sean Silverthorne
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes... View Details
Keywords: Sean Silverthorne
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,”... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like View Details
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
ablokhin SUMMING UP Is the Amazon Organization Losing Its Ability to Learn? There was little sympathy for Amazon’s loss of online retail market share at the outset of the current global pandemic among respondents to this month’s column.... View Details