Publications

Publications

Filter Results: (4,528) Arrow Down
Filter Results: (4,528) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 7 of 4,528 Results →
  • Article

Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey

By: Rohit Deshpandé and John U. Farley
Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research
Related
  • Web

Publications - Faculty & Research

Migration Fear Is High." Research Policy 54, no. 1 (January 2025). December 2024 Article Coordinating the Energy Transition: Electrifying Transportation in California and Germany By: Nicholas Goedeking and Jonas Meckling California and... View Details
  • Research Summary

Competing in New Markets

Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details

  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
Related
  • Web

Faculty & Research

now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight... View Details
  • Web

HBS Alumni Research Tips: Finding Market Data & Insights | Baker Library

Help Center HBS Alumni Research Tips: Finding Market Data & Insights How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of... View Details
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
Keywords: Re: Multiple Faculty; Technology
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details
Keywords: Sean Silverthorne
  • Web

Research Community - Doctoral

Student Research A National Analysis of General Pediatric Inpatient Unit Closures and Openings, 2011–2018 By: Carolyn San Soucie, Nancy D. Beaulieu, Jason D. Buxbaum, David Cutler, JoAnna K. Leyenaar, Sarah C. McBride, Olivia Zhao and... View Details
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

says, "will kill us financially and medically it will ruin our economy, deny us the health care services we need, and undermine the important genomic research that can fundamentally improve the practice of medicine and control its... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • December 2009
  • Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Related
  • 05 Jul 2006
  • Working Paper Summaries

The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Entertainment & Recreation; Motion Pictures & Video; Advertising
  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Related
  • 01 Sep 2005
  • News

Faculty Research Online

You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 02 Jun 2010
  • News

25 Year Consortium Fellow Research Excellence Award

  • 01 Dec 2007
  • News

Faculty Research Online

negative publicity. What should the country do to polish its image? Visit http://hbswk.hbs.edu/item/5777.html. Building Sandcastles: The Subprime Adventure The early days of the subprime industry seemed to fulfill a market need, and... View Details
Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing
  • Web

Creating Emerging Markets

Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent... View Details
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
Related
  • Web

Research - Health Care

Faculty & Research Research October 2024 Article Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial By: Margae Knox, Elizabeth A.... View Details
  • Research Summary

Structure of Fixed Income Markets

Professor Chacko's research has focused primarily on the structure of various fixed income markets, such as the markets for corporate bonds, sovereign bonds, asset-backed securities, etc. His current research looks at the importance of liquidity (or lack thereof) in... View Details