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Show Results For
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All HBS Web
(4,271)
- People (13)
- News (878)
- Research (2,456)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,399)
- March 2022 (Revised March 2022)
- Module Note
Managing Customers in the Digital Era
By: Eva Ascarza
The last two decades have witnessed incredible technological advances that have transformed the ways customers connect with each other and enabled firms to track customers in multiple ways through various channels to personalize (and automize) their offerings at...
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Keywords:
Customer Relationship Management;
Customer Focus and Relationships;
Technological Innovation
Ascarza, Eva. "Managing Customers in the Digital Era." Harvard Business School Module Note 522-066, March 2022. (Revised March 2022.)
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
a function of the wind, and whether its overall intensity is increasing or decreasing.” Thinking about managing collective emotions is like thinking about controlling a fire. You care less about the individual trees and more about whether...
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by Kristen Senz
- 06 Mar 2013
- What Do You Think?
Who Should Manage Our Work Time?
Summing Up Who Will Save Us From Our Work Habits? We have a problem in the workplace. Some of it is being forced upon us by forces in society. Some of it is of our own making. But we face increasing challenges in managing our work time...
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by James Heskett
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact...
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Keywords:
Customer Focus and Relationships;
Investment Return;
Brands and Branding;
Marketing Strategy;
Business Processes;
Salesforce Management;
Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
transactions among 76 restaurants to investigate whether the gender of managers and workers impacted a team’s ability to handle busy periods. The team also studied training and scheduling data and interviewed View Details
- June 2001 (Revised January 2002)
- Background Note
Structuring and Managing BizDev on the Net: A Note
Discusses business development as it is practiced in many Internet companies. The focus is on companies in Silicon Valley.
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Chesbrough, Henry W., Sergio Rattner, and Helen H. Lin. "Structuring and Managing BizDev on the Net: A Note." Harvard Business School Background Note 601-183, June 2001. (Revised January 2002.)
- March 2019
- Case
Dabur India: Growing Professional Management from Family Roots
By: Suraj Srinivasan, Namrata Arora and Jonah Goldberg
The case opens in December of 2018, with Sunil Duggal, the CEO of Dabur India (a multinational consumer goods conglomerate with a focus in Ayurvedic products) contemplating who should succeed him at the head of the company. The new CEO will have been the first since...
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Keywords:
Family Business;
Management Succession;
Multinational Firms and Management;
Business Growth and Maturation
Srinivasan, Suraj, Namrata Arora, and Jonah Goldberg. "Dabur India: Growing Professional Management from Family Roots." Harvard Business School Case 119-089, March 2019.
- 21 Mar 2023
- HBS Seminar
Stefan Dimitriadis, University of Toronto Rotman School of Management
- 13 Feb 2014
- Research & Ideas
Managing the Family Business: Leadership Roles
for improvement in some management techniques, but these leaders are programmed to manage things. In fact, too much--to the point where they focus so much effort on View Details
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by John A. Davis
- 28 Aug 2023
- Research & Ideas
The Clock Is Ticking: 3 Ways to Manage Your Time Better
working from home brought greater flexibility, such arrangements often blurred personal and professional boundaries and created a never-ending day for some people. We asked three Harvard Business School faculty members to offer insights from research that can help...
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by Kristen Senz
- March 1990 (Revised July 1991)
- Case
Digital Equipment Corp.: Complex Order Management
Describes the proposed creation of a low end 3000 configuration workstation using Digital's competitive advantage of offering a la carte configuration capability and ability to build different options for customers. Disadvantages of this 3000 configuration workstation...
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Keywords:
Customer Focus and Relationships;
Cost;
Management Practices and Processes;
Distribution;
Competitive Advantage
Hammond, Janice H. "Digital Equipment Corp.: Complex Order Management." Harvard Business School Case 690-081, March 1990. (Revised July 1991.)
- 10 Jan 2008
- Sharpening Your Skills
Sharpening Your Skills: Operations Management
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a company's order View Details
- November 2022 (Revised February 2024)
- Exercise
Managing Customer Retention at Teleko
By: Eva Ascarza
This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management.
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Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised February 2024.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new research findings suggest that...
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- Web
Podcasts - Managing the Future of Work
Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadio Player.fm Audacy Castbox Pocket Casts 09 Oct 2024 View Details
- January – February 2008
- Article
Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance
By: Zeynep Ton and Robert S. Huckman
We examine the impact of employee turnover on operating performance in settings that require high levels of knowledge exploitation. Using 48 months of turnover data from U.S. stores of a major retail chain, we find that, on average, employee turnover is associated with...
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Keywords:
Customer Focus and Relationships;
Governance Compliance;
Retention;
Standards;
Service Operations;
Business Processes;
Retail Industry;
United States
Ton, Zeynep, and Robert S. Huckman. "Managing the Impact of Employee Turnover on Performance: The Role of Process Conformance." Organization Science 19, no. 1 (January–February 2008): 56–68.
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
was a systems thinker, GMP gave me new ways to think about how to align incentives and manage an ecosystem,” he says. “It had me sit back in an environment that’s challenging, asking, Am I following the right strategy?” The GMP program...
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Jill Radsken
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
attacks. Garry Emmons: The focus of your work is on how to manage integration within a highly differentiated organization. Post-9/11, how's the intelligence community doing on that score? Jan Rivkin:...
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- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
strategy, and financial projections. More importantly, all are designed to be toolkits that managers can keep in their virtual briefcase and use for real-world decision-making. All are easy to download into Microsoft Excel for use on the...
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by Sarah Jane Gilbert