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- Faculty Publications (22)
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- All HBS Web (298)
- Faculty Publications (22)
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- Profile
Colt Stander
same day as my surgical tool for opening skulls.” Colt’s interest in designing cars attracted him to industrial design. “But I quickly learned that cars weren’t for me,” he says. “I became more interested in... View Details
- 29 Nov 2018
- Blog Post
"There's No Substitute for Finding the Right Role": James Correa, MBA 2015
trying something new." No direct path, yet a destination emerges Over the next two years, James would fulfill roles at three different startups until he found a fourth, Getaround, a peer-to-peer car View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
the opposite approach. It wants to be known specifically for its hair products, which are sold through 1,800 salons. Koehn encouraged panelists to share their fondest strategic wishes—as well as their worst fears. Tahari said that her... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
heat-trapping gases such as carbon dioxide that are released into the atmosphere when coal and petroleum products are burned. That same day, the Wall Street Journal reported that in California and Arizona, General Motors would this year begin selling battery-powered... View Details
- Web
Tony Tasset Arrow Sculpture 2015 | About
Tony Tasset Arrow Sculpture , 2015 Tony Tasset (American, born 1960), Arrow Sculpture , 2015, car paint on aluminum. Courtesy of the artist and Kavi Gupta Gallery. . Conceptual artist Tony Tasset’s new series of paintings and sculptures,... View Details
- Portrait Project
Eduardo Weinstein
It was a perfect day. I was traveling through Peru's valleys, and in my train car there was a group of more than 30 elderly friends — men and women in their 70s. They knew that it would probably be the last time that all of them would... View Details
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details
- 18 Dec 2018
- Blog Post
"There's No Substitute For Finding The Right Role": James Correa, MBA 2015
trying something new." No direct path, yet a destination emerges Over the next two years, James would fulfill roles at three different startups until he found a fourth, Getaround, a peer-to-peer car View Details
- 14 Feb 2018
- Blog Post
HBS Partner Feature: Love Doesn’t Need a Zip Code
Afghanistan and Las Vegas. Finally, after four years, we hatched a plan and Jeremy moved to Las Vegas where we shared the same zip code for the first time since going to school together in Boston. After realizing that we flew over 32,390... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
sent you to the Web site where you could see the films in their entirety, which starred the same dashing young actor driving BMWs amid all manner of car chases and plot twists. Because it was kind of an underground thing, young people... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
like Ryde, founded by Terence Zou (MBA 2009). Zou was inspired to launch the app-based ride- sharing service while Christmas shopping in Singapore’s Orchard Road in 2013. “I could not get a cab, and I saw all these View Details
- 27 Nov 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction
Ogunlesi offers the example of two women-led businesses that have chosen to confront their local environmental hazards. While addressing different issues, Achenyo Idachaba-Obaro (Founder and CEO of MitiMeth) and Ifedolapo Runsewe (Managing Director of Freee Recycle... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded... View Details
Keywords: Multiple alumni
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
committed to helping others achieve shared goals?" In some situations—a Wall Street trading floor or a car dealership, for example—people are paid on commission, and it doesn't matter if they're... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
like to believe that people pay for status for purely symbolic reasons, but the empirical evidence for that has been weak at best” Think of the Bugatti Veyron, for example, a car with 1,000 horsepower that goes 252 miles an hour.... View Details
Keywords: by Dina Gerdeman