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Show Results For
- All HBS Web
(2,236)
- People (1)
- News (556)
- Research (1,370)
- Events (8)
- Multimedia (23)
- Faculty Publications (794)
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
take control of their own destinies by making focused, business-like investments. This approach can help keep dozens of other American cities from becoming the next Detroit. Helping With Healthcare By Senior... View Details
- 01 Dec 1997
- News
New Releases
Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market... View Details
Keywords: Robert Binstock
- 14 Nov 2011
- Working Paper Summaries
The Impact of Corporate Sustainability on Organizational Process and Performance
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
Côme Laguë by Robert S. Benchley Côme Laguë (MBA 1993) has no respect for firms he calls "patent trolls"—holding companies that buy up and bank the intellectual property of closed businesses solely for the... View Details
Keywords: Robert S. Benchley
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
Stephen Johnston (photo by Gary Laufman) For a mobile-focused business entrepreneur, Stephen Johnston (MBA 2002) is more than a bit of a contrarian. Unlike many of his peers, Johnston, 41, has his sights set not on emerging nations but on... View Details
- 23 Aug 2017
- News
Developing Leaders Behind Bars
solitary confinement. So, I’d say I was most surprised by how much these people wanted a better life and how hard they were working to get one. Chris Michel (MBA 1998) Chris Michel (MBA 1998) How was this trip different from other photo... View Details
Keywords: Robert Bochnak
- 01 Mar 2016
- News
Maiden Voyage
required partnerships with other countries. Although the Hope spacecraft will be mostly built by outside subcontractors, the rest of the work will take place at home. “Some of the manufacturing will be done here, the science is here, the... View Details
- 15 Sep 2015
- Working Paper Summaries
Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality
Keywords: by Robert G. Eccles & Tim Youmans
- 1986
- Chapter
Competition Encountered by U.S. Companies That Manufacture Abroad
By: Robert B. Stobaugh
- 27 Dec 2014
- Working Paper Summaries
How Should We Pay for Health Care?
- 30 Jan 2019
- Working Paper Summaries
Understanding Different Approaches to Benefit-Based Taxation
- 26 Sep 2017
- Working Paper Summaries
Merchants and the Origins of Capitalism
Keywords: by Sophus A. Reinert and Robert Fredona
- 24 Aug 2020
- Working Paper Summaries
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
- 18 Feb 2020
- Working Paper Summaries
A Preliminary Framework for Product Impact-Weighted Accounts
- 05 Jul 2006
- Working Paper Summaries
Improving Corporate Governance with the Balanced Scorecard
Keywords: by Robert S. Kaplan & Michael E. Nagel
- 17 Sep 2009
- Working Paper Summaries
Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery
- 24 Oct 2013
- News
Searching for a Better Society
Olivier Dumon by Robert S. Benchley "I believe in an evidence-based, data-driven, iterative product-development process." How many of us can reduce the central truths we've learned in business to a single... View Details
- 22 Oct 2008
- Working Paper Summaries