Filter Results
:
(163)
Show Results For
- All HBS Web (248)
- Faculty Publications (100)
Show Results For
- All HBS Web (248)
- Faculty Publications (100)
Sort by
- June 19, 2012
- Article
Pricing Lessons from the London Olympics
By: Marco Bertini and John T. Gourville
Bertini, Marco, and John T. Gourville. "Pricing Lessons from the London Olympics." Harvard Business Review (website) (June 19, 2012).
- August 2010
- Teaching Note
The London 2012 Olympic Games (TN)
By: John T. Gourville and Marco Bertini
Teaching Note for 510039.
View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
economists, to kidney exchange, and school choice in New York City and Boston. Third-World Multinationals: A Look Back Author:Louis T. Wells Periodical:In Emerging MNEs from Emerging Markets, edited by Ravi...
View Details
Keywords:
Martha Lagace
- 12 Sep 2006
- First Look
First Look: September 12, 2006
productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through...
View Details
Keywords:
Sean Silverthorne
- March 2010
- Teaching Note
New York Life and Immediate Annuities (TN)
By: Julio J. Rotemberg and John T. Gourville
Teaching Note for [510040].
View Details
- Article
Valuing the Cause Marketing Relationship
By: John T. Gourville and V. Kasturi Rangan
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (Fall 2004): 38–57.
- 2004
- Working Paper
Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets
By: John T. Gourville and Jonathan J. Koehler
- June 2011
- Article
Time for a Unified Campaign?
By: Marco Bertini and John T. Gourville
Bertini, Marco, and John T. Gourville. "Time for a Unified Campaign?" Harvard Business Review 89, no. 6 (June 2011).
- February 2011
- Case
Barceló Hotels and Resorts (A)
By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio...
View Details
Keywords:
Brand Management;
Sales Promotions;
Brands and Branding;
Price;
Strategy;
Corporate Strategy;
Accommodations Industry
Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
- January 2004
- Article
Managing Price Expectations through Product Overlap
By: John T. Gourville and Youngme Moon
Gourville, John T., and Youngme Moon. "Managing Price Expectations through Product Overlap." Journal of Retailing 80, no. 1 (January 2004): 23–34.
- 23 Mar 2010
- First Look
First Look: March 23
barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details
Keywords:
Martha Lagace
- September 2005 (Revised February 2007)
- Supplement
Angels and Devils: Best Buy's New Customer Approach (B)
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)
- September 2000
- Teaching Note
Boston Beer Company: Light Beer Decision TN
Teaching Note for (9-899-058).
View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
and Rohini Somanathan Publication:In Handbook of Development Economics. Vol. 4, edited by T. Paul Schultz and John Strauss. Elsevier Science & Technology Books, 2008...
View Details
Keywords:
Martha Lagace
- August 2009 (Revised August 2012)
- Case
Cabot Pharmaceuticals, Inc.
By: Frank V. Cespedes and John T. Gourville
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain...
View Details
Keywords:
Customer Relationship Management;
Employees;
Resignation and Termination;
Performance Evaluation;
Salesforce Management;
Alignment;
Pharmaceutical Industry
Cespedes, Frank V., and John T. Gourville. "Cabot Pharmaceuticals, Inc." Harvard Business School Case 510-030, August 2009. (Revised August 2012.)
- 19 Dec 2006
- First Look
First Look: December 19, 2006
percent of the 366 pairs of cross elasticities are sign asymmetric. Finally, we find that the occurrence of negatively signed cross elasticities can be partially explained by a set of hypothesized relationships between cross-price...
View Details
Keywords:
Sean Silverthorne
- 2007
- Working Paper
Extremeness Seeking: When and Why Consumers Prefer the Extremes
By: John T. Gourville and Dilip Soman
Gourville, John T., and Dilip Soman. "Extremeness Seeking: When and Why Consumers Prefer the Extremes." Harvard Business School Working Paper, No. 07-092, May 2007.
- June 2001
- Article
The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption
By: John T. Gourville and Dilip Soman
Keywords:
Customers
Gourville, John T., and Dilip Soman. "The Potential Downside of Bundling: How Packaging Services Can Hurt Consumption." Cornell Hotel and Restaurant Administration Quarterly 42, no. 3 (June 2001): 29–37.
- September 2002 (Revised October 2002)
- Case
GolfLogix: Measuring the Game of Golf
By: John T. Gourville and Professor Jerry N. Conover
GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to...
View Details
Keywords:
Distribution Channels;
Product Launch;
Brands and Branding;
Innovation and Invention;
Measurement and Metrics
Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069).
View Details