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- All HBS Web (246)
- Faculty Publications (100)
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- All HBS Web (246)
- Faculty Publications (100)
- July 2003
- Article
The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price
Keywords:
Price
Gourville, John T. "The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price." Marketing Letters 14, no. 2 (July 2003): 125–135.
- May 2011
- Supplement
Hybrid Electric Vehicles: A 2011 Update
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
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Gourville, John T. "Hybrid Electric Vehicles: A 2011 Update." Harvard Business School Supplement 511-125, May 2011.
- December 2002
- Teaching Note
Abgenix and the XenoMouse (TN)
Teaching Note for (501-061).
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- May 2002 (Revised December 2003)
- Teaching Note
Medicines Company, The TN
Teaching Note for (9-502-006).
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- December 2001 (Revised April 2002)
- Case
Synthes
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and...
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Keywords:
Innovation and Invention;
Risk Management;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Product Development;
Problems and Challenges;
Competition;
Manufacturing Industry;
United States
Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
- November 2001 (Revised September 2002)
- Case
Four Products: Predicting Diffusion
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Launch;
Demand and Consumers;
Technology Adoption
Gourville, John T. "Four Products: Predicting Diffusion." Harvard Business School Case 502-045, November 2001. (Revised September 2002.)
- May 2000
- Teaching Note
Steinway & Sons: Buying a Legend (A) - (D) TN
Teaching Note for (9-500-028). (9-500-045), (9-500-046), and (9-500-047).
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- January 2000
- Case
Steinway & Sons: Buying a Legend (B)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (B)." Harvard Business School Case 500-045, January 2000.
- February 1999 (Revised August 2005)
- Teaching Note
BIOPURE Corporation (TN)
Teaching Note for (9-598-150).
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Keywords:
Pharmaceutical Industry
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
Taxation and Innovation in the 20th Century By: Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva Abstract—This paper studies the effect of corporate and personal taxes on innovation in the United States over the 20th...
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Keywords:
Dina Gerdeman
- March 2013
- Case
Singapore Metals Limited
Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products...
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Keywords:
Metals and Minerals;
Marketing Strategy;
Price;
Business Strategy;
Product Development;
Manufacturing Industry;
Consumer Products Industry;
Singapore
Gourville, John T. "Singapore Metals Limited." Harvard Business School Case 513-097, March 2013.
- November 2011
- Case
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption....
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Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.
- August 2003 (Revised May 2005)
- Teaching Note
Four Products: Predicting Diffusion (TN)
Teaching Note for (5-502-045).
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- May 2003 (Revised October 2005)
- Teaching Note
GolfLogix: Measuring the Game of Golf (TN)
Teaching Note for (9-503-004).
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- January 2000
- Case
Steinway & Sons: Buying a Legend (D)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (D)." Harvard Business School Case 500-047, January 2000.
- January 2000
- Case
Steinway & Sons: Buying a Legend (C)
Supplements the (A) case.
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Gourville, John T. "Steinway & Sons: Buying a Legend (C)." Harvard Business School Case 500-046, January 2000.
- June 2006
- Article
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
- Web
Organizational Behavior Awards & Honors - Faculty & Research
and Alison Berkley Wagonfeld (HBS Case 409-099) was added to The Case Centre Classic Case Collection in 2021. Anthony Mayo : Received the 2021 HBS Student Association Faculty Award for Outstanding Teaching. Tsedal Neeley : Selected by...
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- August 2018 (Revised July 2019)
- Case
Idle Hands Craft Ales
Gourville, John T. "Idle Hands Craft Ales." Harvard Business School Case 519-027, August 2018. (Revised July 2019.)