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- All HBS Web (379)
- Faculty Publications (298)
Show Results For
- All HBS Web (379)
- Faculty Publications (298)
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
Shapiro, Benson P. "Introduction to Marketing." Harvard Business School Background Note 584-124, June 1984. (Revised September 1986.)
- April 1984 (Revised October 1994)
- Teaching Note
Cumberland Metal Industries (A), (B), (C), and (D), Teaching Note
Teaching Note for (9-578-170), (9-578-171), (9-578-172), and (9-578-173). View Details
Keywords: Industrial Products Industry
- June 1984 (Revised October 1985)
- Teaching Note
Motofabrikwerk S.A. (A), Teaching Note
Keywords: Auto Industry
- March 1982 (Revised August 1985)
- Background Note
Marketing Planning, Programming, and Budgeting
Shapiro, Benson P. "Marketing Planning, Programming, and Budgeting." Harvard Business School Background Note 582-127, March 1982. (Revised August 1985.)
- June 1981
- Supplement
Airframe Industry (H): December 1980
Keywords: Aerospace Industry
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981.
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case. View Details
Keywords: Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)
- May 1980 (Revised June 1986)
- Case
Kearney & Trecker Corp. (A)
Shapiro, Benson P. "Kearney & Trecker Corp. (A)." Harvard Business School Case 580-143, May 1980. (Revised June 1986.)
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- July 1975 (Revised April 1988)
- Supplement
Paper Distributors, Inc. (D), Supplement
Shapiro, Benson P. "Paper Distributors, Inc. (D), Supplement." Harvard Business School Supplement 576-025, July 1975. (Revised April 1988.)
- June 1975
- Case
Grafton Industries (A)
Shapiro, Benson P. "Grafton Industries (A)." Harvard Business School Case 575-124, June 1975.
- July 1974
- Case
Fieldcrest Division of Fieldcrest Mills, Inc. (C)
Keywords: Business Divisions
Shapiro, Benson P. "Fieldcrest Division of Fieldcrest Mills, Inc. (C)." Harvard Business School Case 575-004, July 1974.
- November 1972 (Revised April 1982)
- Case
Gilbert Printing Co.
Shapiro, Benson P. "Gilbert Printing Co." Harvard Business School Case 573-023, November 1972. (Revised April 1982.)
- August 1980
- Supplement
AT&T Long Lines, Telemarketing, Video 1: Executive Interviews
Shapiro, Benson P. "AT&T Long Lines, Telemarketing, Video 1: Executive Interviews." Harvard Business School Video Supplement 880-510, August 1980.
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (A)
A medium-sized investment management firm is attempting to decide whether to try to grow, and if so, how. It is a complicated decision because the managing partner and her colleagues have significantly different views. This case provides the background on the industry,... View Details
Keywords: Partners and Partnerships; Decision Making; Sales; Growth and Development Strategy; Financial Services Industry
Shapiro, Benson P. "Howard, Shea & Chan Asset Management (A)." Harvard Business School Case 597-021, August 1996. (Revised October 1996.)
- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (J): European Corporate Finance
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (J): European Corporate Finance." Harvard Business School Supplement 590-093, March 1990. (Revised March 1990.)
- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (I): Luxembourg Unit Trusts
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (I): Luxembourg Unit Trusts." Harvard Business School Supplement 590-092, March 1990. (Revised March 1990.)
- March 1990 (Revised March 1990)
- Supplement
Chase Manhattan Bank (G): International Institutional Sales
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (G): International Institutional Sales." Harvard Business School Supplement 590-090, March 1990. (Revised March 1990.)
- March 1990 (Revised April 1991)
- Case
Chase Manhattan Bank (D): The Global Bank
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (D): The Global Bank." Harvard Business School Case 590-087, March 1990. (Revised April 1991.)
- March 1990 (Revised April 1991)
- Supplement
Chase Manhattan Bank (B)
Keywords: Banking Industry
Shapiro, Benson P. "Chase Manhattan Bank (B)." Harvard Business School Supplement 590-085, March 1990. (Revised April 1991.)
- September 1988
- Supplement
Bella Beauty Products, Inc. (E)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (E)." Harvard Business School Supplement 589-033, September 1988.