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All HBS Web
(700)
- News (175)
- Research (303)
- Events (5)
- Multimedia (5)
- Faculty Publications (232)
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- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the most-read articles in HBS Working...
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by Danielle Kost
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...
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Keywords:
Mental Health;
Subscriber Models;
TAM;
Monetization Strategy;
Marketing Strategy;
Product Marketing;
AI and Machine Learning;
Applications and Software;
Product Positioning;
Health Disorders;
Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
the data. Companies that succeed with AI tend to: Consider the company’s broader goal. It’s important that the company first determine its overarching goal, Chung says. “It could be that we need to increase our revenue View Details
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by Michael Blanding
- 25 Jun 2024
- Research & Ideas
How Transparency Sped Innovation in a $13 Billion Wireless Sector
and partners about their technologies can increase innovation and speed the introduction of new products. Specifically, the study finds evidence that openness—in this case, via the use of open-source software drivers—improves supplier autonomy and new product...
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- 01 May 2024
- What Do You Think?
Have You Had Enough?
(Illustration created using image generated by Midjourney, an artificial intelligence tool.) Last month, I posted a column in HBS Working Knowledge titled, “What’s Enough to Make Us Happy?” Over the last few months, I’ve been asking...
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by James Heskett
- 11 Jan 2021
- Research & Ideas
Is A/B Testing Effective? Evidence from 35,000 Startups
different visitors in order to compare their performance. Because BuiltWith data shows when each company installed the software, the researchers could study firm performance before and after testing began using data on weekly website page views from the company...
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by Kristen Senz
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
to create a “routineness score” by layering them on top of seven-day periods. For example, the model groups someone ordering a car at 3 p.m. and someone ordering a car at 4 p.m. as more likely to have similar routines than two people who...
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- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
bill got passed, what the law contains, how its provisions connect to other climate-related laws, and how it seeks to accelerate the country’s deployment of clean energy and other efforts to address climate change. Google’s AI Approach to...
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by Danielle Kost
- 04 Apr 2022
- Research & Ideas
Tech Hubs: How Software Brought Talent and Prosperity to New Cities
note. Fold in the recent rise of remote work amid the COVID-19 pandemic and the question arises: Has the trend peaked? Tech history as told by patents To look at the trends, Kerr and Chattergoon examined detailed filings from the US...
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by Rachel Layne
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not...
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by Anna Lamb, Harvard Gazette
- 05 Jun 2023
- What Do You Think?
Is the Anxious Achiever a Post-Pandemic Relic?
society This would go a long way to self-regulation " Other comments expressed a need for protections afforded by regulation, but were skeptical that they could be implemented. William Cottinger, based on his past experience with the...
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by James Heskett
- 16 May 2023
- In Practice
After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?
While I am sure we will continue to analyze the data to better understand the failure’s impact, my early read is that SVB’s failure—perhaps because the government so quickly stepped in—has not resulted in a startup apocalypse. AI startups...
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- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
their full promise. And that’s a key piece of information to have as companies consider investing what consulting firm Accenture estimates will be $35 trillion into cognitive technologies in the United States by 2035. Just adding View Details
- 2017
- Article
Agricultural Insurance and Economic Development
By: Shawn A. Cole and Wentao Xiong
This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent...
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Keywords:
Agribusiness;
Insurance;
Developing Countries and Economies;
Adoption;
Risk Management;
Research;
Agriculture and Agribusiness Industry
Cole, Shawn A., and Wentao Xiong. "Agricultural Insurance and Economic Development." Annual Review of Economics 9 (2017): 235–262.
- 10 Feb 2020
- In Practice
6 Ways That Emerging Technology Is Disrupting Business Strategy
suggests) has focused more on value capture and competition within existing business models, and yet the most valuable companies in the US today simply did not exist 30 years ago. The technology they exploit creates enormous value for customers through the novelty of...
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by Danielle Kost
- March 2024
- Simulation
'Storrowed'
By: Mitchell Weiss
The game was built to accompany "Storrowed": A Generative AI Exercise, available through Harvard Business Publishing. The game adds a timing element to "Storrowed" and enables the teacher to reward teams for strong prompts or penalize teams for believing AI...
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- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
their actions. They must learn to see their decisions and actions as working hypotheses that they can only validate by collecting feedback on their impact as expeditiously as possible. Leaders will be blindsided if they rely only on their...
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- 2022
- Working Paper
The Regulation of Medical AI: Policy Approaches, Data, and Innovation Incentives
By: Ariel Dora Stern
For those who follow health and technology news, it is difficult to go more than a few days without reading about a compelling new application of Artificial Intelligence (AI) to health care. AI has myriad applications in medicine and its adjacent industries, with...
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Keywords:
AI and Machine Learning;
Health Care and Treatment;
Governing Rules, Regulations, and Reforms;
Technological Innovation;
Medical Devices and Supplies Industry
Stern, Ariel Dora. "The Regulation of Medical AI: Policy Approaches, Data, and Innovation Incentives." NBER Working Paper Series, No. 30639, December 2022.
- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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Keywords:
Large Language Model;
User Experience;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Risk and Uncertainty;
Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
- July 2024
- Article
AI, ROI, and Sales Productivity
Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by...
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Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.