Publications

October 2024
Case

Allurion: Competing in the Age of GLP-1

By: Satish Tadikonda, Rajiv Lal, David Lane and Sarah Sasso

Shantanu Gaur had built Allurion into a formidable business internationally, providing obesity patients with a less invasive option long before GLP-1 drugs became the latest craze. Selling Allurion's medical device across 60+ countries, he awaited FDA approval to bring... View Details

Keywords: Corporate Entrepreneurship; Health Care and Treatment; Global Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Health Industry; United States; United Kingdom; France; India; Brazil; Middle East

March 2020
Module Note

Business Model Transformation in the Platform Age

By: Feng Zhu

Although some digital platforms are highly successful, most firms today are still traditional product- or service-based firms. To take advantage of the opportunities created by platform business models, traditional firms can work with existing platforms to become their... View Details

Keywords: Platforms; Platform Businesses; Platform Disruption; Internet and the Web; Business Model; Transformation; Digital Platforms

Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry

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Article

Practicing Medicine in the Age of Facebook

In my second week of medical internship, I received a "friend request" on Facebook, the popular social-networking Web site. The name of the requester was familiar: Erica Baxter. Three years earlier, as a medical student, I had participated in the delivery of Ms.... View Details

Keywords: Ethics; Relationships; Health Care and Treatment; Health Industry

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May 1995
Teaching Note

Adam Opel AG (A) and (B) TN

By: Hugo Uyterhoeven

Teaching Note for (9-392-100) and (9-392-101). View Details

Keywords: Business or Company Management; Diversification; Success; Leadership; Growth and Development Strategy; Germany

28 Mar 2018
Video

The Role of Business Leaders in the Age of Climate Change

12 Feb 2022
News

How To Age Happily: Surfing From Fluid To Crystallized Intelligence

18 Nov 2014
News

Enabling families to navigate the aging process

Caring for her aging parents led Janet Simpson Benvenuti (MBA 1985) to launch a company that helps other families find resources that are right for their own parents’ needs. (Published November 2014) View Details

October 2015 (Revised August 2018)
Case

Ozark Feed and Ag Corporation: The ERP Decision

By: Jan Hammond, Paul Kalmbach and Eric Bernstein

This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details

Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas

March 2020
Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

February 2016 (Revised March 2017)
Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan

When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details

Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States

November 1999
Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details

Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany