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  • 01 Jul 2021
  • News

Quicktake "Charge" Full Show

  • Jun 24 2014
  • Testimonial

AMP: Ferguson Enterprises

  • 25 May 2023
  • Video

Career Switching

  • 01 May 2012
  • News

Leadership Advice: Strike a Pose

  • Apr 22 2015
  • Presentation

Perspective on Leadership

  • December 2021 (Revised May 2022)
  • Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details
Keywords: by Jill Avery and Richard Edelman
  • 31 Jan 2014
  • News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

  • April 2020
  • Case

Apple Inc. in 2020

By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new... View Details
Keywords: Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategic Positioning; Strategy; Information Technology; Competitive Strategy; Technological Innovation; Competitive Advantage; Product Positioning; Communication; Competition; Leadership; Strategic Planning; Computer Industry; Telecommunications Industry; Technology Industry
Related
  • 09 Jun 2015
  • Video

Perspective on Leadership

  • Clubs

Football/Soccer Club

  • 25 May 2023
  • Video

12twenty

  • 24 May 2013
  • News

Advertising Symbiosis: The Key to Viral Videos

  • 17–18 Oct 2015

Head of the Charles Regatta: HBS Alumni Tent

Join HBS students and alumni to watch the rowing at the Head of the Charles Regatta! The tent will be staffed 9:00 am 4:30 pm on Saturday and 9:00 am 4:00 pm on Sunday. View Details
  • 03 Feb 2017
  • Blog Post

The Making of an Internship

For the first time, our office followed three students from the classroom to their summer internship workplaces. Learn how to create a successful internship environment by watching as these students tell all. Meet Francesca Ioffreda,... View Details
Keywords: All Industries
  • 20 Oct 2014
  • News

The quiet art of being a good listener

  • 30 Sep 2014
  • News

Language Investments Pay Big Dividends for Global Companies

  • 20 Apr 2021
  • News

Combatting Inequality: The Tax Code and Racial, Ethnic, and Gender Disparities

  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Victims to Watching Criminal Events By: Di Tella, Rafael, Lucía Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom, and Mariano Sigman Abstract—We study desensitization to crime in a lab experiment by showing footage of criminal... View Details
Keywords: Carmen Nobel
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch... View Details
Keywords: by Michael Blanding; Advertising; Sports