Filter Results:
(1,963)
Show Results For
- All HBS Web
(1,963)
- People (5)
- News (575)
- Research (954)
- Events (7)
- Multimedia (119)
- Faculty Publications (424)
Show Results For
- All HBS Web
(1,963)
- People (5)
- News (575)
- Research (954)
- Events (7)
- Multimedia (119)
- Faculty Publications (424)
- 31 Mar 2023
- Video
M7 Health: Grand Prize Winner 2023 New Venture Competition Alumni Track
- 16 Apr 2020
- Video
Upward: Finalist in 2020 New Venture Competition Student Business Track
- 30 Mar 2021
- Video
Thrive! Finalist in 2021 New Venture Competition Social Enterprise Track
- 19 Apr 2018
- Video
Dignify Final Pitch New Venture Competition 2018 Social Enterprise Track
- 16 Apr 2020
- Video
Village: Finalist in 2020 New Venture Competition Student Business Track
- 26 Jan 2010
- News
Google Toolbar Tracks Some Browsing Even When It's Not Supposed To
- 2013
- Article
Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?
By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
- 1992
- Other Unpublished Work
By Choice or By Chance? Tracking the Values in Massachusetts' Public Spending
By: Dutch Leonard