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    Charles R. Shoemate

    Shoemate presided over a dramatic growth period for CPC International (maker of Hellman’s mayonnaise, Thomas English muffins, and Knorr soups), building it into one of the world’s largest food producers. Through skillful acquisitions, CPC built a formidable... View Details
    Keywords: Food & Tobacco

      Franklin P. Perdue

      Under Perdue’s total-control leadership style, Perdue Farms grew from a small Maryland chicken farm into the United States’ third largest chicken producer with sales of almost $1 billion in the late 1980s. Perdue built his business on quality, becoming the personal... View Details
      Keywords: Food & Tobacco

        James L. Kraft

        Kraft created a multi-million dollar processed food supply company. He was instrumental in perfecting the method of preserving cheese, so that it could be stored for a longer period of time in any climate. Consumption of cheese in America per capita increased by 50%... View Details
        Keywords: Food & Tobacco

          Rose M. Knox

          Knox built the largest gelatin distribution company in the U.S. After her husband’s death, Knox directed advertising to women, published recipes and financed constant research on gelatin usage. Through diversification efforts, Knox lessened the company’s dependence on... View Details
          Keywords: Food & Tobacco

            Donald M. Kendall

            Kendall secured PepsiCo’s rapid growth through effective management and diversification. During his tenure, PepsiCo’s Frito-Lay became the leader in salted snack foods, and its Pizza Hut, Taco Bell and Kentucky Fried Chicken chains gained worldwide popularity making... View Details
            Keywords: Food & Tobacco

              Will K. Kellogg

              Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop... View Details
              Keywords: Food & Tobacco

                Samuel F. Hinkle

                Starting as a chemist with Hershey, Hinkle played a prominent role in the development of Hershey’s Chocolate Syrup, Krackel, Mr. Goodbar and fortified chocolate bars issued as K, C, and D rations during World War II. As CEO, Hinkle put Hershey on a course for... View Details
                Keywords: Food & Tobacco

                  James A. Gray, Jr.

                  Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use of sweathouses. Gray also... View Details
                  Keywords: Food & Tobacco

                    Bowman Gray, Jr.

                    In 1954, Gray introduced Winston cigarettes, the company’s first filter-type cigarettes, and the Salem brand in 1956. By 1965, Winston had emerged as the nation’s #1 selling cigarette brand, replacing Camel, with Salem not far behind. Gray developed Whitaker Park, the... View Details
                    Keywords: Food & Tobacco

                      Vincent A. Gierer, Jr.

                      Gierer has presided over 8 years of consecutive growth in both revenues and earnings despite intense government-imposed new excise taxes. Gierer has been instrumental in expanding the market for smokeless tobacco, generating volume growth in a mature business line. View Details
                      Keywords: Food & Tobacco

                        Clarence Francis

                        Francis oversaw General Foods with a product line that included the successful Post cereals, Maxwell House and Sanka Coffee, Log Cabin Syrup and Jell-O. After absorbing an initial $17 million loss in the frozen foods sector, Francis was able to turn a profit in this... View Details
                        Keywords: Food & Tobacco

                          J. Ogden Armour

                          Upon the death of his father in 1901, Armour took over the direction of Armour and Company. Under his management, sales increased from $200 million in 1900 to $1 billion in 1920. When Armour retired in 1923, the company employed over 40,000 persons and was a leader in... View Details
                          Keywords: Food & Tobacco

                            Catherine T. Clark

                            Purchasing a wheat bread recipe from a local Wisconsin baker, Clark went on to build a very successful upscale bakery business. Through the formation of Brownberry Ovens, Clark developed a regional distribution network for her products. She expanded the business... View Details
                            Keywords: Food & Tobacco

                              Owsley Brown II

                              Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company – shunning over 35 years of... View Details
                              Keywords: Food & Tobacco
                              • 26 Mar 2013
                              • First Look

                              First Look: March 26

                              http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco... View Details
                              Keywords: Sean Silverthorne
                              • 01 Oct 1997
                              • News

                              Antitrust in Historical Perspective

                              reason why the government found itself forced by the fears (some fantastic but others quite justified) of the electorate to act. Firms such as Carnegie Steel, Standard Oil, and American Tobacco seemed to be monsters, archetypes of some... View Details
                              Keywords: Thomas K. McCraw and Richard S. Tedlow

                                Philip K. Wrigley

                                In addition to continuing the success of the chewing gum products, PK Wrigley greatly improved labor relations at the firm, instituting an “income insurance” plan, a gradual retirement program, and an extensive pension system. During World War II when lack of regular... View Details
                                Keywords: Food & Tobacco

                                  Robert D. Stuart, Jr.

                                  Joining the family firm after serving in World War II, Robert Jr. was responsible for Quaker Oats’ biggest diversification since his Uncle John was president. Much of Stuart’s expansion came in non-food business areas, his most notable purchase being the Fisher-Price... View Details
                                  Keywords: Food & Tobacco

                                    John R. Simplot

                                    Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Army’s World War II demands for food to build his potato... View Details
                                    Keywords: Food & Tobacco

                                      Stephen W. Sanger

                                      Sanger began his tenure with General Mills in 1974. One of his early successes was the introduction of blue diamond marshmallows in Lucky Charms which resulted in a 15% increase in sales. During his CEO tenure, sales have increased at a rate of 6% compared to an... View Details
                                      Keywords: Food & Tobacco