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- Multimedia (11)
- Faculty Publications (163)
Show Results For
-
All HBS Web
(1,331)
- People (6)
- News (437)
- Research (392)
- Events (4)
- Multimedia (11)
- Faculty Publications (163)
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- July 1997 (Revised December 1997)
- Case
Allentown Materials Corporation: The Electronic Products Division (A)
By: Michael Beer
A division of Allentown Materials Corp. has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction, and morale is low. The cause of these problems is found in a change in...
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Keywords:
Change Management;
Transformation;
Employees;
Working Conditions;
Business or Company Management;
Organizational Change and Adaptation;
Electronics Industry
Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (A)." Harvard Business School Case 498-023, July 1997. (Revised December 1997.)
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
that competes with the existing bread-and-butter business of the company, the effort could be seen as a threat to many inside the company. It was...
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by Sean Silverthorne
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Tracking Study, Teixeira and colleagues question whether advertisers are striking the right balance between entertaining and promoting their brands. Could companies entertain less and get consumers to buy...
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- December 1998
- Case
John Hancock Sports Sponsorship: 1993-2000 and Beyond
By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a...
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Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
- July 1976 (Revised April 1983)
- Case
Corning Glass Works: The Electronic Products Division (A)
By: Michael Beer
Describes a division of Corning Glass Works that finds itself with deep financial and organizational problems. Severe conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. Provides sufficient...
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Keywords:
Business Divisions;
Change Management;
Transformation;
Employees;
Working Conditions;
Business or Company Management;
Organizational Change and Adaptation
Beer, Michael. "Corning Glass Works: The Electronic Products Division (A)." Harvard Business School Case 477-024, July 1976. (Revised April 1983.)
- 23 Apr 2001
- Research & Ideas
The Gulf: It’s a Family Affair
A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you?...
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Keywords:
by Wendy Guild & Andrea Schulman
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and View Details
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
physically and emotionally, about these events? How did they motivate you going forward? What are 1-2 lowlights from your experience? It could be that one time you really thought the company was dead or when...
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Keywords:
by Julia Austin
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol...
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Keywords:
Advertising Campaigns;
Ethics;
Lawfulness;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Market Entry and Exit;
Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
- 14 Jun 2004
- Research & Ideas
The Big Money for Big Projects
road improvement project built through the heart of the city. Ann Cullen: The Big Dig in Boston is coming to completion. In terms of project...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
therefore, become unique local centers of innovation for the likes of mutual funds, venture capital, and biotechnology in Greater Boston or aircraft equipment and design, boat and shipbuilding, and metal...
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Keywords:
Re: Michael E. Porter
- 21 Nov 2011
- Lessons from the Classroom
The New Challenge of Leading Financial Firms
managers or executives at banks, insurance companies, asset management or private equity firms, or hedge funds. Groysberg and Healy will teach the program in England, in India, in China, and on the HBS View Details
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
maximizing regional opportunities. Ghemawat discusses five regional strategies while leaving the meaning of a "region" open for interpretation. This excerpt describes the challenges of designating...
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Keywords:
by Pankaj Ghemawat
- 16 Oct 2006
- Research & Ideas
Report from China: The New Entrepreneurs
Travel Dates: June 11-18 Travel Party: Fifteen people, including nine faculty members. Locations: The cities of Beijing, Hangzhou, and Shanghai. Companies and institutions visited include Tsinghua Science...
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Keywords:
by Sean Silverthorne
- 16 Apr 2008
- Lessons from the Classroom
Chris Christensen: Legend of the Classroom
colleague of Christensen's at this time, once observed that this tendency "led to much closer study of company situations. The strong appeal of [his] cases and of his writing about them is embodied and...
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- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
focused mainly on the challenges of starting a company in a specific country—such as Argentina or Thailand—instead of launching internationally from the get-go, as many...
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- February 2003 (Revised October 2003)
- Case
Cable Data Systems
By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation...
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Keywords:
Selection and Staffing;
Employment;
Forecasting and Prediction;
Urban Scope;
Cost Management;
Infrastructure;
Labor Unions;
Demand and Consumers;
Demographics;
Media and Broadcasting Industry;
Telecommunications Industry;
Boston
Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for...
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Keywords:
by Dina Gerdeman
- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
Compete: Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy When company leaders can't hear the voices of their workers, serious...
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Keywords:
by Staff