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Show Results For
- All HBS Web
(3,381)
- People (9)
- News (696)
- Research (2,163)
- Events (34)
- Multimedia (26)
- Faculty Publications (1,256)
- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- January 2004 (Revised June 2004)
- Case
Citigroup 2003: Testing the Limits of Convergence (A)
Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details
Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Financial Services Industry
Applegate, Lynda M. "Citigroup 2003: Testing the Limits of Convergence (A)." Harvard Business School Case 804-041, January 2004. (Revised June 2004.)
- 01 May 2020
- News
Use Tested Techniques To Help Optimize Your Performance
- September 2012 (Revised December 2013)
- Case
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)
By: Juan Alcacer and Kerry Herman
In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details
Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam
Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." Harvard Business School Case 713-406, September 2012. (Revised December 2013.)
- 2021
- Working Paper
Pandemic Schooling Mode and Student Test Scores: Evidence from U.S. States
By: Clare Halloran, Rebecca Jack, James C. Okun and Emily Oster
We estimate the impact of district-level schooling mode (in-person versus hybrid or distance learning) on test scores. We combine Spring 2021 state standardized test score data with comprehensive data on schooling in the 2020-21 school year across 12 states. We find... View Details
Keywords: COVID-19 Pandemic; In-person Schooling; Distance Learning; Outcomes Measurement; Health Pandemics; Education; Performance Evaluation
Halloran, Clare, Rebecca Jack, James C. Okun, and Emily Oster. "Pandemic Schooling Mode and Student Test Scores: Evidence from U.S. States." NBER Working Paper Series, No. 29497, November 2021.
- October 1991 (Revised September 1994)
- Case
GenRad, Inc.--1990 (A): At a Crossroads in Electronic Test
By: Benson P. Shapiro and Raphael R. Carty
Shapiro, Benson P., and Raphael R. Carty. "GenRad, Inc.--1990 (A): At a Crossroads in Electronic Test." Harvard Business School Case 592-045, October 1991. (Revised September 1994.)
- March 2020 (Revised April 2020)
- Case
Dexai Prepares to Put 'Alfred' to the Test
By: Lena G. Goldberg, Michael S. Kaufman and Joseph A. Paul
- 04 Mar 2016
- News
"The Ultimate Test of Passion, Determination and Persistence"
Keywords: Retail Trade
- March 16, 2021
- Article
From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles
By: Julian De Freitas, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony and Emilio Frazzoli
For the first time in history, automated vehicles (AVs) are being deployed in populated environments. This unprecedented transformation of our everyday lives demands a significant undertaking: endowing
complex autonomous systems with ethically acceptable behavior. We... View Details
Keywords: Automated Driving; Public Health; Artificial Intelligence; Transportation; Health; Ethics; Policy; AI and Machine Learning
De Freitas, Julian, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony, and Emilio Frazzoli. "From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles." Proceedings of the National Academy of Sciences 118, no. 11 (March 16, 2021).
- October 6, 2020
- Article
Test Your Board's Readiness for the Post-COVID Era
By: Lynn S. Paine
Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members. As... View Details
Paine, Lynn S. "Test Your Board's Readiness for the Post-COVID Era." Harvard Business Review Digital Articles (October 6, 2020).
- 2003
- Other Unpublished Work
Testing Savings Product Innovations Using an Experimental Methodology
By: Nava Ashraf, Dean Karlan and Wesley Yin
Ashraf, Nava, Dean Karlan, and Wesley Yin. "Testing Savings Product Innovations Using an Experimental Methodology." ERD Technical Note, November 2003.
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- December 2013 (Revised September 2017)
- Case
Atlanta Schools: Measures to Improve Performance
By: Robert Simons and Natalie Kindred
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behavior. After becoming superintendent of the low-income and... View Details
Keywords: Atlanta; Test; Testing; Standardized Test; Standardized Testing; No Child Left Behind; NCLB; Cheating; Performance Pressure; Measurement; Incentives; Atlanta Public Schools; Management; Leadership; Ethics; Performance; Performance Evaluation; Performance Expectations; Risk Management; Education; Education Industry; United States; Georgia (state, US); Atlanta
Simons, Robert, and Natalie Kindred. "Atlanta Schools: Measures to Improve Performance." Harvard Business School Case 114-001, December 2013. (Revised September 2017.)
- April 1, 2020
- Article
Coronavirus Is Putting Corporate Social Responsibility to the Test
By: Mark R. Kramer
A great many large companies talk about their values, or about how much they care for their employees and other stakeholders. The coronavirus crisis is the time for them to make good on that commitment. The author offers some things that corporations can do to help... View Details
Kramer, Mark R. "Coronavirus Is Putting Corporate Social Responsibility to the Test." Harvard Business Review Digital Articles (April 1, 2020).
- February 2006
- Article
R-squared Around the World: New Theory and New Tests
Keywords: Theory
Jin, Li, and Stewart C. Myers. "R-squared Around the World: New Theory and New Tests." Journal of Financial Economics 79, no. 2 (February 2006): 257–92.
- September–October 2002
- Article
Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis
By: Dennis Campbell
Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002).
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
When cybersecurity firm CrowdStrike distributed a faulty software update in July, it impacted a staggering 8.5 million devices. The crisis rippled through commercial airline operations, package delivery logistics, ecommerce, and health care, to name a few. This... View Details
Keywords: by Hise Gibson and Anita Lynch
Airbnb During the Pandemic—Stakeholder Capitalism Faces a Critical Test
As the covid pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the... View Details
- 2007
- Working Paper
Testing Limits to Policy Reversal: Evidence from Indian Privatizations
By: Siddhartha G. Dastidar, Raymond Fisman and Tarun Khanna
We examine the effect of regime change on privatization using the 2004 election surprise in India. The pro-reform BJP was unexpectedly defeated by a less reformist coalition. Stock prices of government-controlled companies that had been slated for definite... View Details
Dastidar, Siddhartha G., Raymond Fisman, and Tarun Khanna. "Testing Limits to Policy Reversal: Evidence from Indian Privatizations." NBER Working Paper Series, No. 13427, September 2007.