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Show Results For
-
All HBS Web
(16,099)
- People (43)
- News (3,043)
- Research (9,791)
- Events (72)
- Multimedia (242)
- Faculty Publications (7,982)
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that...
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- March 2011 (Revised August 2014)
- Background Note
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
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Keywords:
Business Model;
Health Care and Treatment;
Digital Platforms;
Social and Collaborative Networks;
Health Industry
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
- Article
Scaling Social Impact Strategies for Spreading Social Innovations
Dees, J. Gregory, Beth Battle Anderson, and Jane Wei-Skillern. "Scaling Social Impact Strategies for Spreading Social Innovations." Stanford Social Innovation Review 1, no. 4 (Spring 2004): 24–32.
- 2020
- Working Paper
Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock
By: Prithwiraj Choudhury, Wesley W. Koo and Xina Li
Prior research has documented that during mortality-related crises workers face psychic costs and are motivated to make social contributions. In addition, management practices that encourage workers to make social contributions during a crisis create value for firms....
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Keywords:
Crisis;
Social Contributions;
Work From Home (WFH);
Cannot Work From Home (CWFH);
Social Distancing;
Online Communities;
Coronavirus;
COVID-19;
Health Pandemics;
Employees;
Working Conditions;
Internet and the Web;
Crisis Management
Choudhury, Prithwiraj, Wesley W. Koo, and Xina Li. "Working (From Home) During a Crisis: Online Social Contributions by Workers During the Coronavirus Shock." Harvard Business School Working Paper, No. 20-096, March 2020. (Revised April 2020.)
- 2007
- Book
Entrepreneurship in the Social Sector
"Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details
Wei-Skillern, Jane, James Austin, Herman Leonard, and Howard Stevenson. Entrepreneurship in the Social Sector. SAGE Publications, 2007.
- Article
Health Equity, Schooling Hesitancy, and the Social Determinants of Learning
By: Meira Levinson, Alan C. Geller, Joseph G. Allen and John D. Macomber
At least 62 million K-12 students in North America—disproportionately low-income children of color— have been physically out of school for over a year due to the COVID-19 pandemic. These children are at risk of significant academic, social, mental, and physical harm...
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Keywords:
COVID-19;
Public Health;
Air Quality;
Social Determinants Of Health;
Schooling Hesitancy;
Vaccine Hesitancy;
Racial Injustice;
Inequity;
Inequality;
Health Pandemics;
Education;
Health Care and Treatment;
Policy;
Race;
Equality and Inequality
Levinson, Meira, Alan C. Geller, Joseph G. Allen, and John D. Macomber. "Health Equity, Schooling Hesitancy, and the Social Determinants of Learning." Art. 100032. Lancet Regional Health – Americas 2 (October 2021).
- 27 Jun 2013
- Working Paper Summaries
Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations
- Research Summary
Social Marketing and Cause Marketing
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social...
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- 2020
- Working Paper
Social Networks, Ethnicity, and Entrepreneurship
By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other...
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Keywords:
Self-employed;
Occupation;
Entrepreneurship;
Social Entrepreneurship;
Industry Clusters;
Ethnicity;
Immigration;
Networks;
United States
Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Harvard Business School Working Paper, No. 16-042, October 2015. (Revised November 2020. NBER Working Paper Series, No. 21597, September 2015)
- August 2015 (Revised May 2016)
- Technical Note
Leading Global Teams: Managing SPLIT to Bridge Social Distance
By: Tsedal Neeley
Keywords:
Global Leadership;
Global Collaboration;
Social Distance;
Global Teams;
Leadership;
Groups and Teams;
Organizations;
Diversity;
Cross-Cultural and Cross-Border Issues
Neeley, Tsedal. "Leading Global Teams: Managing SPLIT to Bridge Social Distance." Harvard Business School Technical Note 416-011, August 2015. (Revised May 2016.)
- 1983
- Chapter
The Social Motives
By: John J. Gabarro
Gabarro, John J. "The Social Motives." In Managing Behavior in Organizations, edited by Leonard A. Schlesinger, Robert G. Eccles, and John J. Gabarro. New York: McGraw-Hill, 1983.
- November 2009
- Article
Neural Mechanisms of Social Influence
By: Malia Mason, Rebecca Dyer and Michael I. Norton
The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an...
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Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
- April 2012 (Revised March 2013)
- Case
Social Strategy at American Express
By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own...
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Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
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Keywords:
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Digital Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Internet and the Web;
Social Media;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our...
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- February 2019
- Article
Pettiness in Social Exchange
By: Tami Kim, Ting Zhang and Michael I. Norton
We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across different types of...
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Kim, Tami, Ting Zhang, and Michael I. Norton. "Pettiness in Social Exchange." Journal of Experimental Psychology: General 148, no. 2 (February 2019): 361–373.
- 15 Apr 2015
- Other Presentation
The Social Progress Paradigm Shift
The last 50 years have been dominated by the idea that economic growth is the most direct route to better lives for the world's expanding population. But the signs are everywhere—environmental destruction, inequality, injustice—that economic development alone is not...
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Keywords:
Society;
England;
Social Entrepreneurship;
Civil Society or Community;
Economic Growth;
Innovation and Invention;
England
Porter, Michael E. "The Social Progress Paradigm Shift." Skoll World Forum on Social Entrepreneurship, Skoll Foundation, Oxford, England, April 15, 2015.
- Teaching Interest
Field Course: Social Innovation Lab
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial...
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- Research Summary
Social Determinants of Health
By: Susanna Gallani
Healthcare provider organizations are becoming progressively more involved in ways to improve health equity and address social determinants of health (SDOH). In this line of work, Prof. Gallani studies organizational factors interacting with the implementation of SODH...
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- Research Summary
Social Choice and Voting Rules
By: Jerry R. Green
This research program is based on the idea that good voting systems should take into account the frequency with which different choice problems arise. Traditional social choice theory requires properties over a fixed domain of choice problems but does not offer the... View Details