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- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through brand building and... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
that recent literature has discussed "various ways to steer customer interactions to sale opportunities," the authors assert that the topic of effective service delivery has almost entirely been overlooked. "Before being able to generate... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
operations of their complicated, not-for-profit institutions. "The job of running a museum is much bigger and broader than it once was," observes HBS marketing professor emeritus Stephen A. Greyser, an expert on nonprofit management who... View Details
- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details
- 05 Oct 2022
- News
Inside the Chip Shortage
countries, including the United States, Japan, Taiwan, and Korea. Renesas, which is seen as a leader in the resurgence of Japan’s semiconductor industry, has about 20,000 employees and estimated 1.1 trillion yen in sales in the first... View Details
- 01 Mar 2012
- News
School’s Financial Picture Brighter than Expected
million to $132 million. Although Harvard Business Publishing experienced planned increases for expenses to boost its technology platform and expand its sales organization, revenue grew by $17 million to $152 million. Together, Executive... View Details
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details
Keywords: Julia Hanna
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added,... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including options such as publicity, product... View Details
Keywords: Peter K. Jacobs
- 01 Dec 2018
- News
Competencies and Credentials
positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
- 01 Sep 2004
- News
American Dream
passing motorists. Hustead acquired the T. rex, for example, to drive demand for the fossils, rocks, and dinosaur-related products for sale in the Wall Drug Mining Company, one of 21 separate retail departments that generate over $12... View Details
- 13 Jan 2021
- News
Stress Test
lock, but the company soon expanded its focus to B2B sales in the health care sector. Its clients now include sites responsible for COVID-19 testing and vaccine distribution, which require both security and a reliable audit log. The... View Details
- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
contacted the 705 alumni who took part in the Business Plan Contest between 1997 and 2004. The survey’s 269 respondents reported starting 254 enterprises, with nearly 200 businesses still up and running and generating $550 million in View Details
- 01 Sep 2004
- News
The Wisdom of Crowds
profile. “He refuses to use his name to get a dinner reservation,” said his roommate, Matt Bakal (MBA 2004). Zagat intends to expand Zagat Survey’s Web business (building Zagat.com’s content and capabilities) and its corporate sales... View Details
- 11 Dec 2017
- News
Growing from Within
locations in the US, and counts consumer experience, increased sales, and sustainable profits among his charges. We asked him about the pros of corporate ownership, the data that drives his strategy, and—naturally—his regular order. McDonald’s owns and View Details
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 02 Mar 2016
- News
The New Space Race
Cornell works for Blue Origin, where she is head of astronaut strategy and sales and supports engine sales for the space exploration company. Along with a few dozen fellow employees, all dressed in royal... View Details
Keywords: Robert S. Benchley
- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
assistant,” she explains. “We’re actually getting back to the interaction you might have had years ago, when you’d walk into a store and interact with a sales associate who’s knowledgeable about the product.” READ MORE View Details
- 01 Jun 2012
- News
A Better World, One Idea at a Time
commission-based, door-to-door sales organization while reinvesting profits to expand and provide employee benefits in Haiti. In addition to the judges’ picks, the “Audience Choice” award went to Essmart, a retail distribution company in... View Details
- 01 Mar 2017
- News
Weaving Success in India
our shop after finishing my homework. [I]n those days one sari’s cost was 12 rupees, [and the cost] of a nine-yard sari was 18 rupees. If the sales crossed 100 rupees my father used to offer me one ice cream. So I would finish my homework... View Details
Keywords: April White