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  • 08 Jun 2009
  • Research & Ideas

The Return of the Salesman

shops year after year. These relationship-oriented salespeople, often in the business-to-business field, are primarily interested in getting to know their customers and their customers' needs over the years. Hence they have a very different type of View Details
Keywords: by Sean Silverthorne; Retail
  • March 2008 (Revised February 2009)
  • Case

Transparent Value LLC

By: Sharon P. Katz, Krishna G. Palepu and Aldo Sesia, Jr.
Leading index company Dow Jones recently signed a license and joint marketing agreement with Transparent Value LLC, the creator of a new fundamentals-based valuation methodology. The agreement allowed Dow Jones to offer a family of indexes based on the Transparent... View Details
Keywords: Asset Management; Stocks; Price; Performance Expectations; Mathematical Methods; Valuation
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  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Many business-to-business (B2B) CEOs view marketing as the... View Details
Keywords: by John Quelch; Consumer Products
  • Program

Behavioral Economics—Virtual

challenges and career decisions Who Should Attend Executives with at least 10 years of experience who lead functional areas such as product development, human resources, talent management, marketing, advertising, business development, or View Details
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

countries for the period 2001–2010. We uncover the following stylized facts: In emerging Asia, real depreciations are associated with faster growth of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

patterns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53100 June 12, 2017 Harvard Business Review Your Sales Training Is Probably Lackluster. Here's How to Fix It By: Cespedes, Frank V., and Yuchun Lee Abstract— U.S.... View Details
Keywords: Sean Silverthorne
  • November 2014
  • Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
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  • Program

Driving Digital Strategy

development goals. Contact a program advisor via email or call 1.800.427.5577 (outside the U.S., call +1.617.495.6555). Application Submission We recommend that you apply at least four weeks before the... View Details
  • Web

Faculty & Advisors - MBA

active in philanthropy as a Vice Chairman of the Mount Sinai Health System, a non-profit healthcare integrated delivery system in New York City with over $8 billion in annual revenues and he was previously the Chairman of the predecessor set of hospitals View Details
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

is not always possible and suggests an alternative approach. First, when teams discuss what we call "hot topics," substantive disagreements (task conflict) tend to trigger negative attributions about others' motives or abilities... View Details
Keywords: Sean Silverthorne
  • July 2013 (Revised August 2017)
  • Case

TaKaDu

By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
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  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns... View Details
Keywords: Dina Gerdeman
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

currency. This reduced profitability because Clearwater's costs were in Canadian currency while its sales where largely in other currencies. The case also discusses the challenges of maintaining a sustainable fishery and uses the collapse... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2022
  • HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

analyze the potential financial impact on the company’s $8.4 billion in overall revenues. In one calculation, company officials estimated Dick’s Sporting Goods stood to lose about $250 million as a result of eliminating sales of guns and... View Details
Keywords: by Jay Fitzgerald
  • 21 Nov 2023
  • Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

called emotional contagion. Goldenberg’s past research shows that negative sentiments tend to spread faster than positive ones on social media, particularly when expressed by public figures. Achieving a sense of calm On an individual... View Details
Keywords: by Kristen Senz
  • Web

Programs & Events - Alumni

Competitive Advantage Look ahead, analyze strategic tradeoffs, and craft groundbreaking strategies for staying ahead of the competition—today and in the future. Dec 15 15–20 DEC 2024 Executive Education HBS Campus Aligning Strategy and View Details
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. Netflix customers paid a... View Details
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

forming tangible real-world connections than it is a clarion call for employees to flock to professional online network sites. It’s just that data from social media offer unique opportunities to measure and study how networks form and to... View Details
Keywords: by Ben Rand
  • 17 Nov 2015
  • First Look

November 17, 2015

April 5–6, 2013 in Cambridge, Massachusetts. In its call for the submission of theoretical and empirical papers for the symposium, the NBER noted that the global financial crisis of 2007–2008 and its aftermath have focused attention on... View Details
Keywords: Sean Silverthorne
  • Program

Transforming Customer Experiences

inside sales teams, or other functions central to service delivery Executives in marketing, data analysis, or operations management Human resources executives concerned with driving internal service culture While individuals are invited... View Details