Publications

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

Marketing in an Era of Disruptions is meant to share new knowledge and ideas that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing... View Details

Keywords: Dina Gerdeman

April 2020 (Revised November 2020)
Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details

Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Technology Industry; Technology Industry

25 Apr 2005
Research & Ideas

New Learning at American Home Products

and pharmaceutical industries since the 1970s. Without new learning from chemical science and engineering, the chemical companies have defined their strategic boundaries in a number of specialty chemicals... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

April 2006 (Revised April 2007)
Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry

Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details

Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry

Find at Harvard

June 2023
Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland

What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details

Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science

Find at Harvard

2023
Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche

Government R&D programs have a long history in supporting industry development, yet their impacts are often overlooked in strategy research. We examine how a large, coordinated, government-funded effort to develop radar in World War II spawned a new high-tech industry.... View Details

Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention

Read Now

17 Jul 2018
First Look

New Research and Ideas, July 17, 2018

analyses suggest that the surge in liability risk had a large and negative impact on downstream innovation in medical implants but no significant effect on upstream polymer patenting. These findings show how tort laws may affect the development of View Details

Keywords: Dina Gerdeman

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

people. The rollout of the new technology is garnering a good deal of public attention, not just for the unfamiliar new “dialing” process that customers are required to learn,... View Details

Keywords: Dina Gerdeman

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation... View Details

Keywords: Dina Gerdeman

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

It subsequently became much more arduous for pharmaceutical firms to bring new drugs to market. Some critics therefore argued that the new regulations were actually detrimental, as they prevented or delayed... View Details

Keywords: Dina Gerdeman

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam Abstract—We propose a new measure of the economy’s risk appetite based on the valuation of volatile stocks. Unlike proxies for risk appetite derived View Details

Keywords: Dina Gerdeman

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge flowing from the home country. This is not... View Details

Keywords: Dina Gerdeman

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

counterparts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55026 Economists (and Economics) in Tech Companies By: Athey, Susan, and Michael Luca Abstract—As technology platforms have created View Details

Keywords: Dina Gerdeman

September–October 2023
Article

Building Brand Engagement: Lessons from NFTs and Collectibles

By: Frank V. Cespedes and Ben Plomion

The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details

Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy