Publications

August 2011 (Revised July 2014)
Case

Amil and the Health Care System in Brazil

By: Regina E. Herzlinger and Ricardo Reisen de Pinho

Dr. Edson Bueno created Amil, Brazil's largest health insurer. Unlike many others, it is vertically integrated. Dr. Bueno has two opportunities for growth. Which, if any, should he pursue? View Details

Keywords: Health Care and Treatment; Innovation and Invention; Opportunities; Insurance; Vertical Integration; Insurance Industry; Brazil

March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

March 2011
Article

An Angel Investor with an Agenda

By: Regina E. Herzlinger and Beatriz Muñoz-Seca

Keywords: Investment

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2010
Chapter

Consumer-Driven Universal Health Care is the Best Solution

The best way to achieve universal health insurance coverage is to implement a consumer-controlled system rather than a government-controlled system. View Details

Keywords: Health Care and Treatment; Insurance; Customers; System

Article

Focus on Quality: An Opportunity to Execute Health Care Reform

By: Regina E. Herzlinger, Simons C. Matthews and Peter Pronovost

Keywords: Health Care and Treatment; Quality; Governing Rules, Regulations, and Reforms

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December 2010
Article

HCAHPS and You: Using Experience-based Methodology to Deliver Exceptional Care Experiences and Outcomes

By: Regina E. Herzlinger, Anthony DiGioia III and Kevin J. Bozic

Read Now

01 Dec 2010
Keynote Speech

Improving Health and Health Care: Who is Responsible? Who is Accountable?

By: Regina E. Herzlinger, Bruce Rosen, Avi Israeli and Steve Shortell

Keywords: Health

October 2010
Article

Beer, Brats, and Butterfat

Read Now

September 2010 (Revised February 2014)
Case

The Global Sight Initiative

How to replicate a 'one of' social entrepreneurship effort: To cure blindness, Seva took the Aravind Eye Hospital & scaled it up to 100 hospitals globally. View Details

Keywords: Social Entrepreneurship; Nonprofit Organizations; Medical Specialties; Health Care and Treatment; Globalization; Health Industry

August 2010 (Revised February 2014)
Case

Vitalia Franchise

By: Regina E. Herzlinger and Beatriz Munoz-Seca

Cathy Hoffmann has rapidly grown her novel facilities for day care therapy for elders with mild cognitive and physical problems. But she needs to decide whether to franchise or own the next expansion. View Details

Keywords: Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Ownership Stake; Franchise Ownership; Expansion; Health Industry; Spain

March 2010 (Revised August 2012)
Supplement

WellSpace Treatment Centers for Complementary and Alternative Medicine (B) - The Marino Center

The Marino Center provides complementary traditional and alternative health care services. It wants to grow, but how and where? View Details

Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Health Care and Treatment; Medical Specialties; Growth and Development Strategy; Health Industry

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry

March 2010
Supplement

Boston Scientific Corporation (B)

By: Regina E. Herzlinger and Charlie Attlan

The case provides the denoument for Boston Scientific Corporation (A) HBS No. 310079. View Details

Keywords: Medical Devices and Supplies Industry

March – April 2010
Article

Healthcare Reform and Its Implications for the U.S. Economy

Keywords: Health Care and Treatment; Governing Rules, Regulations, and Reforms; Economy; United States

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February 2010 (Revised February 2021)
Case

The Vitality Group: Paying for Self-Care

Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details

Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States

January 2010 (Revised August 2012)
Background Note

Note on Telemedicine

By: Regina E. Herzlinger and Jillian Copeland

This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details

Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry