Publications

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January 2024
Case

Deion Sanders: The Prime Effect

By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani

In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details

Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado

2015
Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy

We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details

Keywords: Negotiation; Attitudes; Emotions

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17 Sep 2014
Sharpening Your Skills

Sharpen Your Negotiation Skills

today's complex financial environment, dealmaking is blending into a merger of negotiations and auctions. The Potential Downside of Win-Win What happens when a wonderful agreement ignores the needs of consumers? WORKING PAPERS View Details

Keywords: by Sean Silverthorne

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

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17 Apr 2007
First Look

First Look: April 17, 2007

often for two or more years. Any debtor, no matter how small, could hold up the process at any point by issuing written complaints to the court. Fernando needed to figure out whether the company was worth saving, whether it had a business... View Details

Keywords: Martha Lagace

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other... View Details

Keywords: by Martha Lagace; Consumer Products

March–April 2024
Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo

Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details

Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil

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April 1974 (Revised June 1983)
Case

Robert F. Kennedy High School

By: John J. Gabarro

Presents the problem facing a newly appointed high school principal. Raises issues about interpersonal and group behavior including lack of open conflict resolution and the need to intervene in an interpersonal conflict. Also raises the issue of intergroup conflict... View Details

Keywords: Interpersonal Communication; Secondary Education; Employee Relationship Management; Organizational Structure; Behavior; Conflict Management; System

27 Feb 2017
Working Paper Summaries

Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance

Keywords: by Paul Green, Francesca Gino, and Bradley R. Staats

04 Aug 2003
What Do You Think?

Are We Facing an Attitude Shortage?

problem, according to several readers, is identifying attitude in the first place. Bradburne Millett asks, "What sort of measurements are you contemplating to reveal desired attitudes on the scale needed to recognize their presence... View Details

Keywords: by James Heskett

September 30, 2019
Article

Climate Change and Our Emerging Cultural Shift

By: Andrew J. Hoffman

Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our... View Details

Keywords: Culture; Climate Change; Values and Beliefs; Transition

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21 May 2024
Cold Call Podcast

The Importance of Trust for Managing through a Crisis

Keywords: Re: Sandra J. Sucher; Tourism

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

Web

Faculty & Research

narrow beauty standard and perpetuated gender stereotypes. Past efforts to diversify the Barbie doll had met mixed reactions. Did the movie’s superlative success mean that Barbie’s dark days of controversy were behind her? In a fast-changing, turbulent industry, Mattel... View Details

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

book excerpt Evolving Committments From The Good Struggle: Responsible Leadership in an Unforgiving World By JOSEPH L. BADARACCO In a turbulent, sometimes dangerous world, responsible leaders need a broader view of critical decisions.... View Details

Keywords: by Joseph L. Badaracco

23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

savings difficult by changing the savings decision-making process, the time and place for savings, or the cost-benefit of savings itself. Such ideas could help low- to moderate-income households, and anyone else, build assets and put aside more money for their View Details

Keywords: by Martha Lagace; Financial Services

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

economy. I know that a lot of things have been done to address these problems already, but my own sense is that what we've seen is incomplete. Too much of our public discussion has operated on the surface of the problems. We need to go a... View Details

Keywords: by Kim B. Clark

26 Nov 2001
Research & Ideas

Manager or Mentor? Why You Must Be Both

discouraged needs to speak up, Thomas answered, "As a manager, question your assumptions." While there are responsibilities on both sides, he said, it's too easy and too common for managers—faced with a sudden departure, for... View Details

Keywords: by Martha Lagace

February 2016 (Revised August 2021)
Case

Martin Luther King and the Struggle for Black Voting Rights

By: David Moss and Dean Grodzins

In January 1965, Rev. Martin Luther King, Jr., the most prominent leader of the civil rights movement in the United States, launched a campaign of civil disobedience in Selma, Alabama, to bring national attention to disenfranchisement of black voters in the South. On... View Details

Keywords: Rights; Voting; Race; Government and Politics; Conflict and Resolution; Leadership; History; Alabama