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15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

drive." CEO Lew Platt visited the team frequently to provide support and cut through any roadblocks. Platt even carried a Kittyhawk prototype around in his pocket to show off. These engineers were required to sign a creed that... View Details

Keywords: by Clark Gilbert; Technology

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of... View Details

Keywords: Sean Silverthorne

17 Oct 2006
First Look

First Look: October 17, 2006

potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture; 2) Find the best combination of old and... View Details

Keywords: Sean Silverthorne

23 Aug 2016
First Look

August 23, 2016

all the way to the factory floor. The initial implementation at the Electronics Works Amberg became widely cited as the prototype for Industrie 4.0. The central question of the case is the importance of vertical integration to the... View Details

Keywords: Sean Silverthorne

03 May 2011
First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example... View Details

Keywords: Sean Silverthorne

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details

Keywords: Carmen Nobel