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Show Results For
-
All HBS Web
(2,395)
- People (2)
- News (343)
- Research (1,639)
- Events (3)
- Multimedia (3)
- Faculty Publications (845)
- 07 Sep 2012
- Working Paper Summaries
IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the...
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Keywords:
Marketing Strategy;
Salesforce Management;
Distribution Channels;
Price;
Product Positioning;
Customer Relationship Management;
Profit;
Revenue;
Cost vs Benefits;
Policy;
Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- 21 Nov 2019
- Blog Post
Finding My North Star at the Crossroads of Profit and Purpose
learned how large companies think about sustaining businesses for decades, and what it means to manage shareholder value while thinking about its people, their families, and all those whose lives depend upon you. Companies like Tatas and...
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- April 2009
- Case
Merck: Managing Vioxx (A)
By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred
This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient...
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Keywords:
Ethics;
Crisis Management;
Reputation;
Decision Choices and Conditions;
Customers;
Business or Company Management;
Cost vs Benefits;
Corporate Accountability;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Customer Focus and Relationships;
Pharmaceutical Industry
Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Merck: Managing Vioxx (A)." Harvard Business School Case 109-080, April 2009.
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
they have to live in some crappy apartment with five roommates.” You Might Also Like: Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return Managers, Your Employees Don’t Want to Be Facebook ‘Friends’ The Moral Enterprise:...
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by Scott Van Voorhis
- October 1994
- Case
Olympus Optical Company, Ltd. (B): Functional Group Management
Documents the emergence of the functional group management system at Olympus's camera manufacturing facility. This system increases the pressure on the work force to decrease costs and improve output by treating the facility's 10 autonomous groups as profit centers,...
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Cooper, Robin. "Olympus Optical Company, Ltd. (B): Functional Group Management." Harvard Business School Case 195-073, October 1994.
- March 1997
- Case
Private Management and Public Schools (A)
Examines the prospects for private management in U.S. public schools. Introduces the U.S. system of education and the concerns driving the education reform process. Focuses on the education and business strategies of Education Alternatives, Inc. (EAI), Public...
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Keywords:
For-Profit Firms;
Value;
Education;
Government and Politics;
Education Industry;
United States
Dyck, Alexander, and Danielle J. Melito. "Private Management and Public Schools (A)." Harvard Business School Case 797-113, March 1997.
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
take profits from one market and cross-subsidize losses in another. They've got to have a big, strategic world view, and be able to see broad cross-market trends and commonalities. In the P&G case, it was the global business View Details
Keywords:
by Cynthia Churchwell
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
executives is to imply that business management itself is a profession—but is it? Sociologists who study the professions have employed a wide range of perspectives and criteria for determining what makes an occupation a profession. For...
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- 30 May 2005
- Research & Ideas
Germany’s Pioneering Corporate Managers
When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and...
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Keywords:
by Sean Silverthorne
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are putting their faith in people with...
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- July 1989
- Case
NWA, Inc. - Northwest Airlines Revenue Management
Northwest Airlines is evaluating improvements to its revenue management system. This system executes a program of economic price discrimination under which the airline attempts to control the conditions on its discount fare offerings. Students must evaluate the effect...
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Keywords:
Asset Management;
Air Transportation;
Management Systems;
Corporate Finance;
Air Transportation Industry;
United States
Tiemann, Jonathan. "NWA, Inc. - Northwest Airlines Revenue Management." Harvard Business School Case 290-007, July 1989.
- August 2024
- Case
The Walt Disney Company: Management Guidance
By: Joseph Pacelli and James Weber
In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just...
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- TeachingInterests
Executive Education - Owner/President Management Program
Delivered in three units that span 24 months over three calendar years, the Owner/President Management (OPM) program is a transformative learning experience that boosts leadership skills and the value of participants’ enterprises. Sinozich teaches the Finance... View Details
- January 2013 (Revised March 2017)
- Teaching Note
Luotang Power: Variances Explained (Brief Case)
By: Robert Simons and Craig Chapman
The primary objective is to explore the concepts of variance analysis in performance from one year to the next and the predictability of contracting counterparts to extract value from contract positions where they can. The general manager of a coal-fired power plant...
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- Article
Price and Quality Decisions by Self-Serving Managers
By: Marco Bertini, Daniel Halbheer and Oded Koenigsberg
We present a theory of price and quality decisions by managers who are self-serving. In the theory, firms stress the price or quality of their products, but not both. Accounting for this, managers exploit any uncertainty about the cause of market outcomes to credit...
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Keywords:
Causal Reasoning;
Self-serving Bias;
Strategic Orientation;
Managerial Decision-making;
Price;
Quality;
Decision Making;
Theory
Bertini, Marco, Daniel Halbheer, and Oded Koenigsberg. "Price and Quality Decisions by Self-Serving Managers." International Journal of Research in Marketing 37, no. 2 (June 2020): 236–257.
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
value, though they all understand profit as an essential outcome. HCHP firms are able to show sustained performance because they achieve the following three paradoxical goals: Performance alignment: Managing...
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Keywords:
by Martha Lagace
- Research Summary
Strategy Implementation: Role and Management of the Sales Force
My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive...
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