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- Faculty Publications (43)
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- All HBS Web (361)
- Faculty Publications (43)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Unilever proved flexible enough to retain them, fostered by its belief that ultimately consumers worldwide would want its products. Moreover the oil price rises resulted in an extraordinary growth of profitability of the UAC [United...
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- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
root. An anonymous donor took note of his academic potential and put Brown through college. After a break to serve in the military, Brown went to business school and ultimately started his investment career at T. Rowe Price as the...
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- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely...
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by Sean Silverthorne
- 22 Apr 2002
- Research & Ideas
Does Spirituality Drive Success?
financially fulfilling (for a while), but Schwartz found he was dissatisfied with his own success. He set out to discover the "primary values" in his life, which he said include humility, service, health, and authenticity. He's since written two books: What...
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- Web
Finance Awards & Honors - Faculty & Research
Science of Science & Innovation Policy (Sci-SIP) Award for Assessing the Impact of Non-Practicing Entities on U.S. Innovation with Umit Gurun, Scott Kominers, 2015–2021. Lauren H. Cohen : Recipient of a 2021 Top Cited Article Award from Wiley Publishing for Lazy View Details
- Web
Technology & Operations Management Awards & Honors - Faculty & Research
Ferreira : Finalist in the 2021 Manufacturing & Service Operations Management Society (MSOM) Practice Based Research Competition with Emily Mower for "Demand Learning and Pricing for Varying Assortments." Shane M. Greenstein : Winner of...
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- 05 Apr 2011
- First Look
First Look: April 5
School Case 811-064 Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to...
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Sean Silverthorne
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
from the US the ‘largest home market’ advantage, allowing them to subsidize pricing globally. I guarantee that Tencent, Alibaba and others will fill the gap left by a misguided break up.” David de Weese added, “It is not at all clear that...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements....
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by Susan Young
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what...
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by Kristen Senz
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Non-Practicing Entities on U.S. Innovation with Umit Gurun, Scott Kominers, 2015–2021. Lauren H. Cohen : Recipient of a 2021 Top Cited Article Award from Wiley Publishing for Lazy Prices (Journal of Finance, June 2020) with Christopher...
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- 10 Apr 2012
- First Look
First Look: April 10
CEO needs to consider market conditions and game characteristics to build a business model for the game: decide which type of consumers to target-the hardcore gamers or the casual gamers-and form the optimal pricing scheme. One particular...
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Carmen Nobel
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing...
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- 29 Jan 2013
- First Look
First Look: Jan. 29
PublicationsForeign Direct Investment and Growth: On the Role of Complementarities, the Search for Mechanisms, and the Potential for Linkages Authors:Alfaro, Laura, and Matthew Johnson Publication:Encyclopedia of Financial Globalization...
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Sean Silverthorne
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
were the social cost of carbon. Which I think is probably a couple of times higher than that, but let's imagine that for argument's sake. That means those folks are kind of opting in to a carbon priced world where they're recognizing this...
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- Web
Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity
mentoring young scholars, hiring and promoting junior faculty, influencing HBS’s academic and strategic choices, and shaping and fostering our culture. To diversify our tenured ranks, we commit to investing deeply in the success of our untenured Black and URM faculty;...
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- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
gauged by monitoring nearly 1 million reader reviews using, in part, supervised machine learning in addition to searching for keywords such as “original,” “creative,” “surprisingly clever,” “innovative,” and “unexpected.” The researchers...
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by Pamela Reynolds
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
“preemptively decoupling.” Instead of waiting to be disrupted, you just break it. When Amazon started selling electronics online, it created apps that encouraged customers to go to a store and check out the prices and products, but order...
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- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
organization that operate under a corporate umbrella. For example, Google Search is a classic transaction platform that connects end users to advertisers, and the Android operating system is a classic innovation platform that enables...
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by Martha Lagace
- 13 Sep 2021
- Research & Ideas
Science: The Unlikely Frontier for New Business Ideas
approach." To estimate a patent’s value, the authors looked at how a company’s stock price fluctuated after receiving approval, comparing filings within the same technology class and year. The most science intensive patents were valued 26...
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by Avery Forman