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  • 15 May 2009
  • Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

10,000 bushels of corn annually. For the farmers, MME offers a potential hedge against the volatility of commodity prices and the hope of a more stable future for their children. "This is also a fascinating entrepreneurial... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when domestic equity prices are higher, and invest abroad when foreign prices are higher. Funds see... View Details
Keywords: Martha Lagace
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 2008
  • Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
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  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

thresholds for quantity discounts, extend credit to long-standing customers, and price smaller pack sizes more aggressively. In tough times, price cuts attract more consumer support than View Details
Keywords: by John Quelch
  • 17 Nov 2015
  • First Look

November 17, 2015

dollar or one quarter. The practice of making offers at round price-per-share levels is associated with the following unfavorable outcomes for the bidder: (1) higher purchase price for target shares, (2) lower probability to complete the... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

are incompatible mediated the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural disharmony disrupted creativity, ambient cultural... View Details
Keywords: Carmen Nobel
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a... View Details
Keywords: Martha Lagace
  • Web

Students on the Job Market - Doctoral

decline either the same as or more than myopic (value-decreasing) repurchases. Results using event study returns and repurchase prices corroborate these effects. Overall, the findings are consistent with increased repurchase disclosure... View Details
  • 12 Jun 2012
  • First Look

First Look: June 12

response to shifting customer needs; promote transparency by providing the rationale for your pricing; and make sure that prices and the processes by which they are set meet consumers' expectations about... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Web

Podcast - Business & Environment

energy transition in the United States is being driven by public policy, community engagement, and new funding through the Bipartisan Infrastructure Law and the Inflation Reduction Act. He explains the U.S. EPA’s role in balancing climate action with economic... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

contact between the company and its customers. As well as a pricing analysis, the case examines the links between a venture’s product policy, target customers, funding sources, management style, promotional... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed—and What to Do About It Author: Josh Lerner Publication: Princeton University Press, forthcoming Abstract In response to the financial crisis, governments are being far more aggressive in... View Details
Keywords: Martha Lagace
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

soapflakes, promoted as a fine soap that would not damage delicate fabrics just at a time when women's wear was shifting from cotton and lisle to silk and fine fabrics. The campaign featured a variety of tactics, including washing... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

customers can browse reviews and prices with ease, digitally mature companies aim to provide a unique, often more customized, end-to-end customer experience. “Understand your customer” has long been a business mantra, but even roundtable... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards