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All HBS Web
(623)
- People (2)
- News (210)
- Research (322)
- Multimedia (1)
- Faculty Publications (57)
- Web
Podcast - Business & Environment
Decarbonizing Fashion 04 MAY 2022 | Climate Rising In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental...
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- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20...
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- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. And indeed, that may have...
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FAQs - Alumni
Reunions FAQs Last updated: Setpember 19, 2024 > Where do I turn for help with my HBS login? When is my reunion? Currently scheduled dates are listed by reunion year below. For all reunions, on-campus programs, including check-in, and most evening events take View Details
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
what we often call high-low pricing. When Johnson took over J.C. Penney, 50 to 70 percent of all sales were at discounted prices. Here's how it works. You start off pricing something at $100, but you end up selling it at, say, $50. All the actual sales take View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
her small-cap growth fund. With only a few days left to place an order for the offering, she had to decide whether to invest and, if so, how much to invest. To make her investment decision, Rosen had to understand the value implications...
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Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
in Confluent. Initially very excited about the deal, Warden becomes concerned about Confluent's valuation and its ability to succeed as a business when he learns about restrictions placed upon Confluent by the licensing agreement. The...
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Martha Lagace
- 17 Feb 2010
- First Look
First Look: Feb. 17
critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in Rebates Authors:John T. Gourville and Dilip Soman...
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Martha Lagace
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
recommendation engine steers up to 95 percent of TikTok’s content to the user. It also presents choices the user may not have sought out in the first place to lengthen the time someone might be on the platform and the breadth of what they...
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- Web
HBS - The year in Review
students, and staff displayed the resilience, flexibility, and innovative spirit that have become our hallmark in these challenging times. Students Arrive More than 9,700 applicants sought a place in the MBA Program and nearly 1,000...
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- 24 Oct 2018
- Sharpening Your Skills
Startup or Established Company? Which Is Best for You?
bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate...
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by Julia B. Austin
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing...
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- 09 Oct 2012
- First Look
First Look: October 9
significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724 Cases & Course MaterialsWarby Parker:...
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Sean Silverthorne
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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2023 Reunion Presentations - Alumni
Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many...
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- February 2022 (Revised February 2023)
- Case
TikTok in 2020: Super App or Supernova? (Abridged)
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Digital Platform;
Artificial Intelligence;
AI;
Mobile App;
Mobile App Industry;
Mobile and Wireless Technology;
Market Entry and Exit;
Brands and Branding;
Growth and Development Strategy;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova? (Abridged)." Harvard Business School Case 822-112, February 2022. (Revised February 2023.)
- Web
Business History - Faculty & Research
consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the...
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- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
an Impact Great business leaders are problem solvers. That’s what sparked Susan Tynan to found Framebridge, a custom framing company. When Tynan couldn’t find a reasonably priced place to frame her beloved posters, she launched a...
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by Danielle Kost
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and...
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by Dina Gerdeman
- Profile
Thomaz Galvao
want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so that our students are seen as...
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