Publications

27 Dec 2010
Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Because these social networks are a unique way of broadly communicating real-time messages to the audiences they want to reach. They can write a message anywhere, anytime, and share it with interested parties without any public relations... View Details

Keywords: by Staff

Web

Get In Touch | About

617.495.6032 healthcare_initiative@hbs.edu Human Resources 617.495.6115 hr@hbs.edu Institute for Strategy & Competitiveness 617.547.8543 isc@hbs.edu Leadership Initiative 617.495.6242 li@hbs.edu MBA Registrar 617.495.6247 registrar@hbs.edu View Details

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

surrounding agency-client relations is one characterized by heightened cost-consciousness and accountability. The advertising industry is currently undergoing a major transformation as it absorbs new information and communication... View Details

Keywords: by Sarah Jane Gilbert; Advertising

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your... View Details

2012
Article

Journalists and the Stock Market

By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia

We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details

Keywords: Media; Financial Reporting; Financial Markets

September–October 2018
Article

The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China

By: Christopher Marquis and Yanhua Bird

Recognizing the need to better understand institutional change processes in authoritarian states, which play an increasingly prominent role in the world economy, we examine the efficacy of civic activism aimed at spurring governmental action concerning the... View Details

Keywords: Civic Activism; Authoritarianism; Regulation; Corporate Sustainability; Environmental Sustainability; Government and Politics; Business and Government Relations; Social Issues; Change; China

Register to Read

November 2007 (Revised March 2009)
Case

OppenheimerFunds and Take-Two Interactive (A)

By: Jay W. Lorsch, Andrew Hill and Kaitlyn Simpson

Describes the dilemma faced by Emmanuel Ferreira, a fund manager at OppenheimerFunds. As the largest shareholder and a long-time investor in software publisher Take-Two Interactive, Ferreira contemplates whether or not to get involved with other investors in trying to... View Details

Keywords: Restructuring; Decision Choices and Conditions; Investment; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations

Web

Live from Klarman Hall - Alumni

forefront of AI with business leaders who recognize its profound impact and potential. The conference was presented in partnership by HBS Alumni Relations and the Digital Data Design Institute at Harvard (D^3) , a pioneering hub dedicated... View Details

October 2010 (Revised October 2011)
Case

Ken Langone: Member, GE Compensation Committee

By: Suraj Srinivasan and Lizzie Gomez

On September 2003, Richard Grasso stepped down as chairman and CEO of the New York Stock Exchange, following weeks of intense public criticism over the size of his $190 million compensation package. As chairman of the committee that oversaw Grasso's payout, Ken Langone... View Details

Keywords: Accounting; Corporate Governance; Governing and Advisory Boards; Employee Stock Ownership Plan; Executive Compensation; Governing Rules, Regulations, and Reforms; Labor and Management Relations; Wages; Change Management; Energy Industry; New York (city, NY)

Web

Hiring Organizations

Procter & Gamble Project on Workforce, The Propeller Prospect Capital Management Providence Equity Partners PSG PUBLIC Pyer Moss Q Quona Capital R RA Capital Management, L.P. Rain - rain.ai Raine Group, The red Bicycle Media REDF Relari... View Details

October 2005 (Revised January 2006)
Case

Augusta National Golf Club Controversy, The (A)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter

The prestigious Augusta National Golf Club's secret membership is widely believed to exclude women. When feminist advocate Martha Burk receives a mysterious list of "members," she must decide how best to use this information in her efforts to crack the glass ceiling.... View Details

Keywords: Partners and Partnerships; Attitudes; Decision Making; Problems and Challenges; Business and Stakeholder Relations; Gender; Non-Governmental Organizations; Communication Strategy; Sports Industry

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

goals, and values related to our lives and careers post business school. One of my ten photos was of a young Swedish DJ named Avicii and his manager Ash Pournouri. For me this photo represented my desire to work with global superstar... View Details

Keywords: Entertainment / Media / Sports

September–October 2020
Article

When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy

By: Rory McDonald and Robert Bremner

To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details

Keywords: Entrepreneurship; Business Model; Strategy; Change Management; Organizational Change and Adaptation; Communication Strategy; Business and Stakeholder Relations