Show Results For
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All HBS Web
(1,497)
- Faculty Publications (133)
Show Results For
-
All HBS Web
(1,497)
- Faculty Publications (133)
- February 1996 (Revised February 2008)
- Case
Toshiba: Ome Works
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Innovating in Energy: Learning from High-Potential Ventures
My work at HBS has always focused on high-potential ventures. Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Overview
- Research Summary
Overview
- Forthcoming
- Article
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
- Research Summary
Wall Street Research
Wall Street research helps to support a well-functioning capital market by providing investors with information about investment opportunities, and corporate issuers with liquidity for their stocks. Yet surprisingly little is known about how Wall Street research... View Details
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