Filter Results
:
(3,430)
Show Results For
-
All HBS Web
(3,430)
- People (12)
- News (804)
- Research (1,960)
- Events (1)
- Multimedia (7)
- Faculty Publications (912)
Show Results For
-
All HBS Web
(3,430)
- People (12)
- News (804)
- Research (1,960)
- Events (1)
- Multimedia (7)
- Faculty Publications (912)
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in the View Details
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic...
View Details
Keywords:
Breakeven Analysis;
Product Introduction;
Expansion;
Consumer Behavior;
Supply and Industry;
Product Launch;
Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- Web
HBS Global Opportunity Fellowship: Making a Difference in Africa - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
View Details
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
[climate change] is a massive megatrend,” said Audrey Choi (MBA 2004), Morgan Stanley’s chief sustainability officer and chief marketing officer, during a panel discussion. “It’s a fundamental material risk to earnings and portfolios.”...
View Details
- December 2011
- Article
EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets
By: Charles Dhanaraj and Tarun Khanna
Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula....
View Details
Keywords:
Emerging Markets;
Business Model;
Economic Growth;
Developing Countries and Economies;
Research;
Business Education;
Learning;
Financial Institutions;
Framework;
Transformation;
Perspective;
India;
China;
Brazil;
South Africa;
Turkey
Dhanaraj, Charles, and Tarun Khanna. "EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets." Academy of Management Learning & Education 10, no. 4 (December 2011).
- 03 Feb 2003
- Research & Ideas
Homeland Security: A Ready-made Market
September 11 and the establishment of a Department for Homeland Security (along with a budget of nearly $38 billion for FY 2003) have created immediate opportunities and challenges for the industry, according to HBS associate professor...
View Details
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various...
View Details
Keywords:
Technological Innovation;
Research;
Marketing;
Television Entertainment;
Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
schools across the country will compete for the $2,000 grand prize. This case will require participants to complete quantitative and qualitative analyses similar to those expected in post-MBA marketing roles. It is a great View Details
Keywords:
All Industries
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers...
View Details
- 15 Apr 2017
- News
Bringing Markets to Myanmar
that I think comes to each of us a few times in our life, where all of a sudden, all of the work that we've done over the years and all the experiences we had, suddenly become blazingly clear through the rear view mirror. I was just glad for the View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
“Entering an industry that was entirely mom-and-pop,” he says, “we found the auxiliary services around it were also non-organized.” Singh saw an opportunity to create a national chain that would offer a consistent patient experience while...
View Details
Keywords:
Sasha Issenberg
- October 2005 (Revised February 2006)
- Case
ICEX: Making a Market in Iceland
Examines the impact of increased performance on the international visibility and positioning of the Icelandic Stock Exchange. Allows consideration of various options for stock exchange growth that are created by Iceland's strong economic performance in recent years....
View Details
Miller, Gregory S., and Brian DeLacey. "ICEX: Making a Market in Iceland." Harvard Business School Case 106-038, October 2005. (Revised February 2006.)
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Analysis": Managers frequently need to estimate the size of their markets, both for existing products, so that sales forecasts can be developed, and for new products, so that market opportunities can be...
View Details
Keywords:
by Sarah Jane Gilbert
- Web
Blog - Creating Emerging Markets
Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction Maxim Pike Harrell 27 Nov 2023 Creating Emerging Markets Sustainability...
View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical...
View Details
Keywords:
Sales Budget;
Sales Compensation;
Sales Cycle;
Sales Force Management;
Sales Forces;
Sales Management;
Sales Operations;
Sales Organization;
Sales Planning;
Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and...
View Details
Keywords:
by Working Knowledge editors
- 25 Apr 2011
- News
Learn the tactics needed to break into emerging markets
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared...
View Details
Keywords:
Margie Kelley
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
HBS Course Catalog Challenges and Opportunities in the Restaurant Industry Course Number 1564 Senior Lecturer Michael S. Kaufman Executive Fellow Andy Pforzheimer Spring; Q3Q4; 3.0 credits 25 Sessions Two brief graded class exercises;...
View Details