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Show Results For
-
All HBS Web
(2,111)
- People (2)
- News (329)
- Research (1,346)
- Events (7)
- Multimedia (6)
- Faculty Publications (638)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- June 2007 (Revised March 2010)
- Case
Managing Orthopaedics at Rittenhouse Medical Center
By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic
Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of...
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Keywords:
Business Units;
Business Model;
Health Care and Treatment;
Service Operations;
Conflict Management;
Competition;
Health Industry
Bohmer, Richard M.J., Robert S. Huckman, James Weber, and Kevin J. Bozic. "Managing Orthopaedics at Rittenhouse Medical Center." Harvard Business School Case 607-152, June 2007. (Revised March 2010.)
- 2018
- Article
Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing
By: Julie Battilana
While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social...
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Keywords:
Hybrid Organizations;
Hybrid Organizing;
Multiple Goals;
Social Enterprise;
Goals and Objectives;
Organizational Design;
Organizational Culture
Battilana, Julie. "Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing." M@n@gement 21, no. 4 (2018): 1278–1305.
- Web
Managing the Future of Work
Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology,...
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- March 1995 (Revised January 1998)
- Case
Germany's Evolving Privatization Policies: The Plaschna Management KG
Describes the evolution of the German government's approach to restructuring East German firms. Three organizations and their interactions are examined: 1) the Treuhand, Germany's privatization agency; 2) the Plaschna Management KG, a private organization funded by the...
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Dyck, Alexander, and Karen Wruck. "Germany's Evolving Privatization Policies: The Plaschna Management KG." Harvard Business School Case 795-120, March 1995. (Revised January 1998.)
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's...
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- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
JP(D) and foreign inventors JP(F) patenting in Japan. Source: Tom Nicholas, "The Origins of Japanese Technological Modernization", Explorations in Economic History (2011, forthcoming). http://people.hbs.edu/tnicholas/Jmod.pdf Willy C. Shih, Professor of View Details
Keywords:
Re: Multiple Faculty
- 03 Oct 2013
- Research & Ideas
Lehman Brothers Plus Five: Have We Learned from Our Mistakes?
financial system is still fragile, it is definitely better. The banks have more capital, are making loans again, and have regained the trust of depositors. Company boards and management are asking more questions. On the other hand,...
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- 28 Nov 2017
- News
The no-excuses way to manage healthcare growth
- 20 Feb 2013
- News
Thanking Veterans Online
because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders...
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- June 2010
- Case
Enterprise Risk Management at Hydro One (Multimedia)
By: Anette Mikes
An early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable...
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Mikes, Anette. "Enterprise Risk Management at Hydro One (Multimedia)." Harvard Business School Multimedia/Video Case 110-707, June 2010.
- February 2014 (Revised January 2024)
- Case
Go Mobile: Aligning District Managers and Store Teams
By: Tatiana Sandino
Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were...
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Keywords:
Employee Relationship Management;
Mobile and Wireless Technology;
Growth Management;
Organizational Design;
Salesforce Management;
Motivation and Incentives;
Management Practices and Processes;
Telecommunications Industry;
India
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
- Web
Entrepreneurial Management - Faculty & Research
Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students September 2024 Article Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock By: Patrick Agte, Arielle...
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- 28 Jul 2006
- Research & Ideas
Meeting China’s Need for Management Education
practices in management education. "Overall, we were delighted to see the impact that PCMPCL is having in the area and on these leading schools of business," Wheelwright says. Report: Q: What general advice would you give our...
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- Research Summary
The Transition to Retirement
My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details
- 26 Mar 2006
- Research & Ideas
The Office of Strategy Management
strategy. We recognize that there are different approaches being used to manage strategy. An OSM could easily be established in a non-scorecard organization using the identical approach as scorecard users....
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Keywords:
by Martha Lagace
- 22 Feb 2010
- Research & Ideas
Manager Visibility No Guarantee of Fixing Problems
rather than there being just a handful of highly significant problems," she says. "People get discouraged because they fix something and don't see the needle move in a big way. It's my belief that management and frontline...
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- March 2006
- Module Note
Managing Innovation in an Uncertain World: Module 3: Expanding Diversity
Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes...
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Keywords:
Innovation and Management;
Business Processes;
Projects;
Risk and Uncertainty;
Product Development;
Managerial Roles;
Opportunities;
Perspective;
Expansion;
Goals and Objectives
MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
- 13 Apr 2012
- HBS Seminar
Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management
- 14 Nov 2021
- News