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- Faculty Publications (197)
- June 2007 (Revised April 2009)
- Case
Opening Pandora's Box
By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,...
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Keywords:
Business Model;
Entrepreneurship;
Disruptive Innovation;
Intellectual Property;
Growth and Development Strategy;
Service Operations;
Internet;
Media and Broadcasting Industry
Shih, Willy C., Stephen P. Kaufman, Melissa Marie Blakeley, and Marissa Wairy Dent. "Opening Pandora's Box." Harvard Business School Case 607-135, June 2007. (Revised April 2009.)
- May 2007 (Revised July 2011)
- Background Note
Retail Shopping in 2007: The Net Versus the Mall
By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered....
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Keywords:
Spending;
Marketing Channels;
Demand and Consumers;
Information Technology;
Internet and the Web;
Retail Industry;
United States
Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
- February 2007 (Revised February 2007)
- Case
Wikipedia (A)
By: Karim R. Lakhani and Andrew P. McAfee
Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner...
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- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
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Keywords:
Digital Marketing;
News;
Media;
Emerging Markets;
Internet and the Web;
Perspective;
Disruption;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an...
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Keywords:
News;
Media;
Emerging Markets;
Internet and the Web;
Disruption;
Perspective;
Advertising;
Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
- July 2006
- Background Note
Out of Frame: The Coming Digital Disruption of Hollywood
By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening...
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- August 2005 (Revised December 2006)
- Case
Procter & Gamble: Electronic Data Capture and Clinical Trial Management
By: Robert S. Huckman and Mark J. Cotteleer
Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process...
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Keywords:
Health Testing and Trials;
Internet and the Web;
Information Technology;
Adoption;
Business Processes;
Industry Structures;
Technological Innovation;
Service Operations;
Pharmaceutical Industry;
United States
Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its...
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Keywords:
Forecasting and Prediction;
Framework;
Books;
Analytics and Data Science;
Product Launch;
Internet and the Web;
Technology Adoption
Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.
- April 2005 (Revised February 2006)
- Case
Monster Networking
By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com...
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Keywords:
Digital Platforms;
Internet and the Web;
Social and Collaborative Networks;
Recruitment;
Service Industry;
Employment Industry;
United States
Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
- October 2004 (Revised November 2004)
- Case
Mavens & Moguls: Creating a New Business Model
By: Myra M. Hart, Victoria Winston and Kristin Lieb
Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise...
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Keywords:
Internet and the Web;
Values and Beliefs;
Work-Life Balance;
Organizational Structure;
Organizational Culture;
Operations;
Networks;
Business Model;
Growth Management;
Business Growth and Maturation;
Entrepreneurship;
Growth and Development Strategy;
Consulting Industry
Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors...
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Keywords:
Communication Technology;
Internet and the Web;
Consumer Behavior;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- May 2004 (Revised March 2005)
- Case
Instant Messaging
By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM...
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Keywords:
Network Effects;
Standards;
Communication Technology;
Mobile and Wireless Technology;
Internet and the Web;
Web Services Industry
Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
- October 2003 (Revised January 2004)
- Background Note
Online Securities Trading in Japan
By: Lynda M. Applegate, Jamie Ladge, Haruki Umezawa and Masako Egawa
Provides an overview of the Japanese securities industry and discusses how the online trading/brokerage industry grew as a result of deregulation of financial markets and penetration of the Internet in Japan. Describes major players in the online industry--Matsui...
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Keywords:
Internet and the Web;
Competitive Strategy;
Emerging Markets;
Financial Markets;
Business Strategy;
Financial Instruments;
Globalized Markets and Industries;
Internet and the Web;
Japan
Applegate, Lynda M., Jamie Ladge, Haruki Umezawa, and Masako Egawa. "Online Securities Trading in Japan." Harvard Business School Background Note 804-054, October 2003. (Revised January 2004.)
- October 2003 (Revised January 2016)
- Supplement
The BCPC Internet Strategy Team: Alex Wilson
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Alex Wilson." Harvard Business School Supplement 604-039, October 2003. (Revised January 2016.)
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a...
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Keywords:
Groups and Teams;
Decision Making;
Risk and Uncertainty;
Information Management;
Perspective;
Product Launch;
Internet and the Web;
Knowledge Sharing;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
- October 2003 (Revised January 2016)
- Supplement
The BCPC Internet Strategy Team: Chris Berkowitz
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Chris Berkowitz." Harvard Business School Supplement 604-037, October 2003. (Revised January 2016.)
- October 2003 (Revised December 2015)
- Supplement
The BCPC Internet Strategy Team: Jan Trow
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Keywords:
Decision Making;
Knowledge Sharing;
Groups and Teams;
Behavior;
Perspective;
Strategy;
Cooperation;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Jan Trow." Harvard Business School Supplement 604-038, October 2003. (Revised December 2015.)
- October 2003 (Revised January 2016)
- Supplement
The BCPC Internet Strategy Team: Morgan Jones
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Morgan Jones." Harvard Business School Supplement 604-036, October 2003. (Revised January 2016.)
- October 2003 (Revised January 2016)
- Supplement
The BCPC Internet Strategy Team: Robin Rhee
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Keywords:
Decision Making;
Knowledge Sharing;
Groups and Teams;
Behavior;
Perspective;
Strategy;
Cooperation;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Robin Rhee." Harvard Business School Supplement 604-041, October 2003. (Revised January 2016.)
- October 2003 (Revised January 2016)
- Supplement
The BCPC Internet Strategy Team: Terry Maneri
By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members.
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Keywords:
Decision Making;
Knowledge Sharing;
Groups and Teams;
Behavior;
Perspective;
Strategy;
Cooperation;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Terry Maneri." Harvard Business School Supplement 604-040, October 2003. (Revised January 2016.)