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Show Results For
-
All HBS Web
(1,400)
- People (6)
- News (343)
- Research (765)
- Events (6)
- Multimedia (4)
- Faculty Publications (405)
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- 2023
- Working Paper
What Do Impact Investors Do Differently?
In recent years, impact investors – private investors who seek to generate simultaneously financial and social returns – have attracted intense interest and controversy. We analyze a novel, comprehensive data set of impact and traditional investors to assess how the...
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Keywords:
ESG;
Socially Responsible Investing;
Investment Decisions;
Public Goods;
Impact Investment;
Investment;
Private Equity;
Venture Capital
Cole, Shawn, Leslie Jeng, Josh Lerner, Natalia Rigol, and Benjamin N. Roth. "What Do Impact Investors Do Differently?" Harvard Business School Working Paper, No. 24-028, November 2023. (Reject and Resubmit, Journal of Financial Economics.)
- 29 May 2013
- Blog Post
A self-discovery journey
“Close your eyes. Concentrate on your breath, take a pen and start writing” – Tim Butler says. This is my future, 5, 10 years from now. I am in an office round table, with the team I am leading. 6 to 8 crucial people. We draw our discussion keys on a whiteboard. It is...
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- August 2002
- Other Article
The Determinants of National Innovative Capacity
By: Jeffrey L. Furman, Michael E. Porter and Scott Stern
Motivated by differences in innovation intensity across advanced economies, this paper presents an empirical examination of the determinants of country-level production of international patents. We introduce a novel framework based on the concept of national innovative...
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Furman, Jeffrey L., Michael E. Porter, and Scott Stern. "The Determinants of National Innovative Capacity." Research Policy 31, no. 6 (August 2002): 899–933.
- August 1997 (Revised June 1999)
- Case
Providian Trust: Tradition and Technology (A)
By: F. Warren McFarlan and Melissa Dailey
A major trust company attempts to implement a major software system while simultaneously reengineering business processes. Providian Trust, a previously non-IT intensive organization, must completely reposition its management of technology to deal with IT's new...
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Keywords:
Change Management;
Financial Institutions;
Business Processes;
Organizational Change and Adaptation;
Information Technology;
Applications and Software;
Financial Services Industry
McFarlan, F. Warren, and Melissa Dailey. "Providian Trust: Tradition and Technology (A)." Harvard Business School Case 398-008, August 1997. (Revised June 1999.)
- 16 Mar 2021
- News
Robert Kaplan: The essence of long-term strategy
- February 2016 (Revised October 2017)
- Case
Nuclear Energy: An Answer to Climate Change?
By: Michael W. Toffel, Glen W. S. Dowell and James Weber
Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change require major changes to reduce the carbon intensity of electricity generation. Should environmental groups...
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Keywords:
Nuclear Energy;
Nuclear Power;
Climate Change;
Safety;
Activism;
Nonprofit;
Environment;
Environmental Protection;
Social Movements;
Energy;
Energy Generation;
Environmental Sustainability;
Non-Governmental Organizations;
Non-Renewable Energy;
Energy Industry;
United States
Toffel, Michael W., Glen W. S. Dowell, and James Weber. "Nuclear Energy: An Answer to Climate Change?" Harvard Business School Case 616-052, February 2016. (Revised October 2017.)
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- August 2017
- Case
RoboTech: Storming into the U.S. Market
By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative...
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Keywords:
Market Entry and Exit;
Diversification;
Product Launch;
Competitive Strategy;
Globalized Firms and Management;
Medical Devices and Supplies Industry;
Technology Industry;
Singapore;
United States
Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
- 07 Dec 2015
- Blog Post
What I Wish I'd Known About HBS
It’s been said that coming to HBS is like drinking from a fire hose; it’s an intense and transformative couple of years. For the Class of 2015 – out in the “real world” for a few months now – we wondered what perspective these months out...
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- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of...
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Keywords:
Advertising;
Cost;
Analytics and Data Science;
Management Analysis, Tools, and Techniques;
Service Operations;
Creativity;
Perception;
Vertical Integration;
Information Technology;
Advertising Industry;
United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,...
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Keywords:
Price;
Growth and Development;
Brands and Branding;
Emerging Markets;
Industry Structures;
Performance;
Competition;
Competitive Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
- Teaching Interest
Audit Committees in a New Era of Governance
By: Paul M. Healy
The last ten years has heightened demands on audit committees. Not only are they responsible for overseeing internal and external audits to ensure that investors receive accurate and transparent information, but they must ensure compliance with new accounting and...
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- April 2008
- Article
A New Approach to Measuring Technology with an Application to the Shape of Diffusion Curves
By: Diego Comin, Bart Hobijn and Emilie Rovito
This paper documents the sources and measures of the cross-country historical adoption technology (CHAT) data set that covers the diffusion of about 115 technologies in over 150 countries over the last 200 years. We use this comprehensive data set to explore the shape...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Measurement and Metrics;
Technology Adoption;
Logistics;
Knowledge Dissemination
Comin, Diego, Bart Hobijn, and Emilie Rovito. "A New Approach to Measuring Technology with an Application to the Shape of Diffusion Curves." Journal of Technology Transfer 33, no. 2 (April 2008).
- 03 Jun 2019
- News
Collaborations, not tax breaks, are better for growth
- September 2015 (Revised July 2016)
- Case
Turkish Airlines: Widen Your World
By: Juan Alcácer and Esel Çekin
This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow...
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Keywords:
Strategy;
Operational Complexity;
Capacity Constraints;
Profitable Growth;
Subsidiary Management;
Externalities;
Emerging Market;
Globalized Firms and Management;
Competition;
Air Transportation;
Alliances;
Corporate Strategy;
Emerging Markets;
Growth and Development Strategy;
Air Transportation Industry;
Turkey
Alcácer, Juan, and Esel Çekin. "Turkish Airlines: Widen Your World." Harvard Business School Case 716-408, September 2015. (Revised July 2016.)
Ayelet Israeli
Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches...
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- 08 Feb 2012
- Working Paper Summaries
Team Scaffolds: How Minimal In-Group Structures Support Fast-Paced Teaming
- January 2022
- Case
Somatus: Value-Based Kidney Care (A)
By: Ariel D. Stern, Robert S. Huckman and Sarah Mehta
When Dr. Ikenna Okezie founded Somatus, a value-based kidney care provider, his goal had been nothing short of transforming kidney care delivery in the United States. Rather than relying on dialysis, a costly and intensive treatment for late-stage kidney disease, the...
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Keywords:
Business Startups;
Disruption;
Entrepreneurship;
Health;
Health Care and Treatment;
Health Disorders;
Medical Specialties;
Innovation and Invention;
Disruptive Innovation;
Management;
Strategy;
Business Strategy;
Value;
Value Creation;
Health Industry;
United States;
Virginia
Stern, Ariel D., Robert S. Huckman, and Sarah Mehta. "Somatus: Value-Based Kidney Care (A)." Harvard Business School Case 622-009, January 2022.